We present a list of the most effective marketing analysis tools.
Various marketing analytics tools come to the rescue. They organize data and present graphical progress, showing patterns and deviations from the norm, which makes it easier to identify areas that require improvement. In most cases, these tools present data related to various marketing campaigns – in social media, PPC (pay per click), SEO or e-commerce.
The tools listed below have all the features you need to collect marketing data from different platforms and analyze it in one place. Although they may seem similar armenia mobile phone numbers database each has a set of different utilities. It is also worth paying attention to the price and how to contact customer service.
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#1 Google Analytics
For whom: PPC and SEO specialists and anyone who wants to learn about their website traffic.
Price: free tool. There is also a Premium package available, dedicated to large companies.
The most well-known and recognizable analytics tool for marketers. The focus here is on improving websites and their online visibility (e.g. website speed, clicks, and traffic).
Google Analytics has the advantage over its competitors in that it is free and very helpful in tracking performance indicators – from the source of traffic to conversion. GA is also a relatively easy-to-use tool and provides access to basic website data. However, it is worth getting a little training in the indicators and analysis themselves at the beginning, in order to look at the data in the right way and know how to interpret it.
Advantages:
- free tool;
- easy setup;
- real-time data tracking.
Defects:
- lack of customer service.
#2. Hotjar
For whom: Hotjar is used mostly by small and medium-sized businesses.
Price: There are four packages available: free, $39, $99, and an individually tailored package for large companies.
Hotjar is a tool that provides insight into product experience and user behavior analysis. It highlights important data about your customers and their online activities. It is one of the best tools you can use to see what users do on your website and what paths they take the holidays are coming! seven tips for creating an effective social media strategy what interests them, and how much time they spend on each page.
With a tool like Hotjar, you can quickly and easily get the context of your campaigns, that is, why some campaigns didn’t work and others were a huge success.
Advantages:
- one of the best platforms for understanding user behavior;
- thanks to the use of so-called heat maps, you can see which elements on the page attracted the most attention of users and how often the page was scrolled to a given place;
Heat maps are used to identify places on the page that users click on but are not clickable or, for example, places that users do not click on but are clickable. Heat maps also allow you to analyze the Call To Action button in terms of effectiveness; - the ability to see how visitors arrive at your site and how they navigate around it with their mouse;
this knowledge is very useful when working on improving your website.
Defects:
- the tool cannot monitor embedded iframes;
- does not allow filtering by IP address.
#3. Number
For whom: Cyfe is dedicated to small and medium-sized enterprises.
Price: There are four packages to choose from guatemala lists the cheapest starts at $19/month and is for a single user, and the most expensive starts at $89/month and has no user limits.
Cyfe is a comprehensive dashboard that allows marketers to integrate data from different marketing tools. This tool is especially useful for collecting key KPIs and converting them into reports.
With Cyfe, you can track data from social media, email, SEO, and other campaigns in one place. You can also use pre-built widgets to connect to Google Analytics, Google Adwords, or SalesForce accounts to view them all on one dashboard.
Advantages:
- access to monitoring and reporting features, and thanks to the user-friendly interface, anyone can create reports and dashboards in seconds;
- Customer support is available to answer questions and fix bugs.
Defects:
- there is no option to create backups;
- the tool does not store archived data.
#4. Kissmetrics
For whom: for e-commerce sites with an extensive content section.
Price: There are several packages available, the cheapest starts at $299/month.
The tool lets you track a customer’s journey across multiple devices, analyze their behavior, and provide conversion data. Conversion metrics include bounce rate and time on page.
Kissmetrics focuses on behavioral analytics, which is very useful in gaining knowledge about, for example, how recipients react to various content, what is valuable to them and what content they return to. A/B testing helps in this – you will be able to track changes and reactions to them, and as a result, it will give you the certainty that you are choosing the right solution to achieve previously established goals.