The language we use on the net

The sites we visit the most and products and services most purchased. Are some of the elements that make up our consumption profile on the internet. Therein lies an opportunity for e-commerce companies to get closer. Through email marketing, products and solutions that are more consistent with our particular consumption habits. With this information gathered. We now move on to the next step, which consists of filtering all these profiles and creating a segmented email marketing list, always taking into account the stages in which these consumers are in the sales funnel. id=”Creating”> Creating email marketing lists creating-email-marketing-list4 As external factors (trends, fashions) and internal factors (influence of friends, acquaintances, celebrities and family members) tend to cause changes in the consumption profiles of users on the network, creating an email marketing list becomes a very challenging task.

However, while this universe of different

Personalities and characteristics creates challenges for the marketer, it also provides the development of segmented lists of creative email marketing. There are many ways to expand and segment your email marketing list. Among them we can mention lectures, workshops, corporate meetings and networking on social networks such as LinkedIn, for Guatemala WhatsApp Number List example. The probability of exchanging business cards and contacts in each of these situations is quite significant, which considerably expands the possibilities of creating personalized email marketing lists. It is also possible to apply the same strategy to e-commerce in order to better understand your consumer base. From the implementation of newsletters and the submission of forms in order to find out who your prospects are, how they spend their free time, what they work with, their life and consumption habits, hobbies, among other information that they deem relevant for their shot of email marketing.

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With this data collected and stored

It is up to the marketing professional to choose between two types of lists: static email marketing list and dynamic email marketing list. More common and present in the daily life of companies, the static email marketing list is the one intended for those who prefer to have closer control and management of their new contacts. However, as this type of list requires Executive List  constant updating and monitoring by the company, it tends to be less advantageous in the medium and long term. As a way to get around this inconvenience and make this process more dynamic and automated, saving time and unnecessary spending on resources, dynamic email marketing lists were created. From a series of predefined adjustments by the company, it is possible to include, exclude and segment new contacts as they appear and interact with the company’s website, especially if it is an e-commerce.

With a file transfer protocol known

However, e-mail as a tool for commercial use. Aimed at boosting sales, only appeared in 1978. When  better known as the “Father of Spam” sent a kind of e-mail marketing promoting a computer called. Decsystem-20 for almost 600 users present on Arpanet until then. The reaction of this portion of people upon receiving. Was not at all receptive. As the flood of emails sent at the same time was considered a spam practice. Even almost 40 years later, this type of unwanted e-mail is still disseminated frequently. Only this time accompanied by programs and malicious extensions disguised as hyperlinks like viruses. To avoid the spread of this harmful practice both for those who want to take advantage. All the benefits that e-mail marketing can provide and for those who want to receive e-mails that are increasingly aligned with.

We have prepared just below

A very enlightening tutorial email marketing trigger for your e-commerce segment. Check out! 2) Email marketing: step-by-step to do it without error email-marketing3 With e-commerce in full swing in the Brazilian retail trade, e-mail marketing is still on the horizon  Greece WhatsApp Number List as an indispensable marketing communication tool to create relationships between companies and consumers. However, most companies that want to insert email to generate revenue for their customers still make the serious mistake of not investing in prior planning to send email marketing. Entrepreneur and business administrator, Leandro Gorzoni, 32 years old, founder of Yooper, a results-oriented digital marketing agency, is familiar with this reality. At the head of Yooper’s operations for 6 years, Leandro has implemented e-mail marketing in the routine of his clients, most of whom belong to the e-commerce segment. According to him, the big retailer, unlike the small one, has a broader vision in relation.

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Small online retailers don’t use

Both [e-mail marketing and social networks] at the same time. Not least because they don’t have the necessary resources. Large e-commerce retailers, on the other hand. Already have a more consolidated view of the product and the profitability it can deliver. Evaluates the businessman. This same business vision cited by Leandro has also been Executive List  implemented by new entrepreneurs in extremely specific segments of e-commerce. As they belong to a generation that is more used to the technological changes brought about by the internet. These online retailers stand out among the rest by adopting behavioral targeting (BT) in conjunction with e-mail marketing. Based on an analysis of consumer browsing behavior on the Internet, it is possible to create strategies that reach this type of audience, better known in marketing jargon as personas . This is certainly one of the biggest advantages of working with behavioral targeting in your email marketing strategy.

As each one has a certain consumption profile

Different life habits and different ways of interacting with brands and companies. This type of electronic mail needs to be developed taking into account two basic. Principles: the approach language and its aesthetic appearance. To guide you on this journey and take advantage of all the benefits that this marketing tool. Can offer your business. In the next paragraphs you will understand how email marketing came about, which are the most popular and effective triggering tools and how to use them. it to promote other marketing strategies. Here we go! Index 1) History of the internet and e-mail as a tool for academic, corporate and personal communication 2) Email marketing: step-by-step to do it without error Creating email marketing lists How to work on the text of your email marketing How to create an.

Relationships between organizations

Email marketing template Analyzing your email marketing shots (metrics) 3) The best tools for your email marketing strategy Mailchimp Infusion Soft Optin Monster Hemingway App AWeber org Vertical Response 4) How to hire a company focused on email marketing 1) History of the internet and e-mail as a tool for academic, corporate and personal communication www2 To understand how e-mail marketing first emerged, we need to go back a Germany WhatsApp Number List few decades in time, more precisely to the birth of the internet, in its most basic and primitive form. In 1957, in the middle of the Cold War, there was a fear that a confrontation between the United States and the Soviet Union could interrupt communication on the American continent. In view of this, American scientists decided to bet on the Arphanet, (Advanced Research Project Agency) data storage network, to keep communication running.

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The idea was to store all possible

Information in a virtual way, thus preventing a possible attack by the Soviet Union from damaging the physical structure in force on American territory. Due to limited resources, it was initially decided to connect only a few universities and research centers with each other. The University of California and Santa Barbara, as well as the Stanford Research Institute and the Executive List University of Utah. Even with a distance of 650 kilometers between the University of Los Angeles and the Stanford Research Institute, ARPA was successful in transmitting its first message through its own virtual network. Later, more specifically in 1971, when the internet was already more developed and stable in terms of sending and receiving information, engineer Ray Tomlinson worked on what would become electronic mail or e-mail. Despite the advances made in recent years, there was still a lack of a system that would.

We became a medium-sized agency

Expanded our services, qualified the team, more than doubled gross revenue in one year, went through many challenges, overcame and learned from them… but it’s time to change. It is necessary to change because the challenges now are different, they are bigger. The size of the company is changing, services are growing at an even faster pace, the team’s qualifications are even greater, the billing projection is also growing, and with all this the name Compre Clicks is no longer sustainable . Although it is emotionally very present, the name “Buy Clicks” no longer reflects what we are, our services, reality, and especially our mindset. Today, we are experiencing a moment of new positioning in the market, with a new quality of service. We are not just innovating to bring a new name, but a new model. The ratio is changing, and what changes with it is perception.

We are ready to deliver 10 times more

Have 10 times more challenges and grow at a 10 times faster pace. The agency name should be 10x better too. Thanks again to the name “Compre Clicks”. Affectively, it will still be with us, but officially, as of 2019, the market will see the birth of a new Compre Clicks, a global, technological, modern and innovative name. News is coming!What is email marketing Georgia WhatsApp Number List and why should it be part of your business marketing strategy By Leandro Gorzoni October 10, 2017 In times of virtual and impersonal communication, email marketing is still trying to reinvent itself in a market dominated by social networks and digital media. In the early 1990s, the internet was still in its infancy, with a basic structure in which internet pages had little information about a given subject. E-mail or e-mail.

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Marketing, a direct evolution of the latter

Was still quite primitive, but it was already emerging as a very useful and advantageous electronic messenger for the daily lives of home users and IT professionals. Almost 30 years later, this marketing communication tool has become part of the routine of professionals in the most varied areas, especially in the field of digital marketing. Email Executive List marketing was quickly incorporated into the communication strategies of companies, which realized the potential it could provide for their businesses. E-commerce stores are a very illustrative example of this scenario. From the use of a form in which consumers inform their personal or corporate e-mail, an entire process of triggering e-mail marketing, configured to be sent to a segmented e-mail marketing list. However, despite all this potential, e-mail marketing is still little explored by companies in terms of generating more consistent and lasting.

 According to him another advantage behind

The use of campaigns on Google. Adwords  is the opportunities to disclose your discounts and mainly impact in advance. Consumers who have already passed by your store before the event. The possibility of segmenting a group of potential consumers. Turning them into prospects and later into leads becomes a reality with the use of remarketing lists . They consist of segmented lists used to separate users. Who have already interacted in some way with the site (selected a product and left it in the cart without completing the purchase) . Can be useful to filter who has the potential to convert and close a deal. Importance of SEO in the organic visibility of e-commerces. If on the one hand, Search Engine Marketing. Has its own peculiarities in relation to the way products are advertised.  Search Engine Optimization  also has its own tricks up its sleeve.

Which can be of great use to retailers

Date of the event. As this is a long-term strategy, it is important for the e-commerce owner to keep in mind that he needs to prepare himself a few months in advance to be able to notice the first results in Google’s organic search. The reason behind this lies in the way Google itself indexes the information in its database, among other variables that influence ranking in France WhatsApp Number List search engines, such as site structure, internal optimization, number of internal and external links, etc. For Yooper’s SEO manager, Rodrigo Friano, e-commerce stores that want to be well positioned in Google’s organic search or any other search engine need to make some important adjustments to the structure of their respective sites a few months in advance. One way to start off on the right foot is to invest.

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Creation of specific landing pages about

The event, relating the date of discounts to the products that will be for sale in the e-commerce. Known as “landing pages”, these areas aim to convert all traffic and turn them into qualified leads and then. Engaged customers with the brand. We need to get ahead of other stores and create specific landing pages for each.  Search as far in advance as Executive List possible. The longer Google reads this landing page. The more will know about it and the greater the chances of it gaining more relevance in November. Notes Rodrigo. Speaking of time, it is a crucial factor, as indexing pages by search engines usually takes a few months to complete. The quality of the content on the landing page in question cannot be ignored either. Both the use of keywords and the depth of the covered.

Moving a number of professionals around logistics

Necessary to think about the structure of the sales team, as the service before, during and after tends to be one of the points that weigh the most at the time. to buy a product with a discount on Black Friday. According to E-bit, there was an increase in the number of orders, which went from 3.3 million registered in 2016 to 3.76 million in 2017. With this growth, it is more than necessary to prepare the sales and marketing team , keeping both aligned to supply the growing demand. Another point that still generates many discussions around the date is the use of marketplaces, spaces rented by small shopkeepers to promote their products in larger and more consolidated e-commerces. During Black Friday, they become even more essential to generate product visibility and position the e-commerce site as a channel of trust and credibility. Role of Sponsored Links.

Product searches It is common knowledge that

Google has become one of the most used search engines around the world, after all its use has been disseminated by everyone who uses the internet to find information, solve problems and, of course, search for products and services. . Since SEM (Search Engine Marketing Finland WhatsApp Number List or Research Marketing, in free translation) emerged, the relationship between Internet users and the Internet has evolved considerably, especially in the virtual stores segment. Considered one of the most popular tools in terms of search, Google brings together more than 90% of searches made on the internet, surpassing, in some countries, Bing and Yahoo!. With the arrival of Google Adwords (currently known as Google Ads) it was possible to publicize the best Black Friday promotions and make them visible to the target audience that is looking for a particular product, both through the display network.

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However, the lack of market research

Knowing how to work the keyword auction, as well as defining the cost per click (CPC), and types of segmentation (geographic, demographic, public/interest and device) can compromise the creation of a good marketing plan focused on Black Friday. The marketing manager, Vinicius  Executive List Herrera, deals with these issues on a daily basis, which involve more than one decision making by his team of analysts and customer service. For him, the retailer needs to have his intention very clear in mind when choosing to use sponsored links, which will guide him in adopting the best strategy on Black Friday 2018. “The retailer must, in the first place, determine exactly what he expects by carrying out sponsored link actions. If he seeks profitability or increase in transaction volume. Most of them end up opting to increase their sales.

United States and became part of the national retail calendar

Black Friday has brought with it a new challenge in terms of internet sales. Forcing several small. Medium and large companies to rethink their digital marketing strategies. The objective is to be able to take advantage of all the possibilities in terms of profitability. Brand visibility and positioning that Black Friday in Brazil can provide in 2018 for Brazilian e-commerce. There are several points that need to be taken into account by E-commerce companies. If they want to stand out on Black Friday. The ones that most impact sales success are: platform used. Logistical processes, alignment of the sales team with marketing, definition of a pricing policy, among other factors. In the next paragraphs, we will take a look back at the origin of Black Friday in Brazil and how the date has been received.

The retail market, in addition

Understanding how some services offered by the digital marketing agency Yooper can be useful to guarantee many sales throughout the day. of the event. Check out! The presence of Black Friday in Brazil On November 28, 2010, Black Friday appeared in Brazil, bringing with it the opportunity for shopkeepers from different segments to sell products and Estonia WhatsApp Number List services at lower prices during a pre-established period of 24 hours. According to data from the consultancy E-Bit, a company specialized in evaluating Brazilian e-commerce revenues, Black Friday was responsible for earning R$ 1.2 billion on the internet alone in 2014, showing the strength that online sales were acquiring in terms of volume and revenue. The year 2015 was also very positive for Brazilian e-commerce, with R$1.6 billion billed. Also according to E-bit, the home appliances, telephony, electronics, fashion and IT sectors .

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Responsible for both the number

Orders and the registered revenue. E-commerce expectations for Black Friday 2018 Just as previous years exceeded expectations around Black Friday, 2018 will be no different, especially with regard to the number of orders placed through mobile devices. According to the CEO of Yooper, Leandro Gorzoni, the date of Black Friday today represents one of the biggest Executive List events in Brazilian retail, resulting in a lot of optimism in relation to the date. However, shopkeepers need to be aware of some points to make it profitable. “Very well control the markup of products that will give discounts, negotiate with suppliers and reassess the mix to generate additional sales of Curve A products. A sales volume of at least 200% on a regular day of operation is common. Therefore, being prepared for this volume makes all the difference”, stresses the businessman. As it is not just another seasonal date.

Another important factor is that your

Email needs to be responsive, opening correctly on other electronic devices, such as cell phones and tablets. Decreasing churn rates To begin with, a good marketing strategy needs to start with good content. If your customer opens the email and discovers that the excellent subject you brought does not match the internal content or that it is bad, he may not only discard the email, but also classify it as SPAM. After all, you are wasting his precious resource, time. Among other measures that you can take, the most basic and fundamental ones are to pay attention to the layout, not using heavy images that can make the email take a while to open and never sending emails that are just a large image file attached, preferring to create HTML pages. Increase the click through rate Usually, the email always has a Call to Action button .

Whether to redirect the user to an

Commerce or e-business, fill out a form, download an e-book and many other objectives. The big secret is knowing how to create the right Call to Action for what you want. For this, it needs to have flashy colors, use action verbs, convey a greater sense of urgency and clearly explain what will happen after the button is clicked. Increasing sales conversions In fact, you need to be very careful when sending your customer to the conversion El Salvador WhatsApp Number List landing page created for email marketing. The page needs to have the same quality as the email for the sale to happen as expected. For this reason, always use professional quality images with good definition (96 dpi is enough), make the price and payment methods clear, emphasize promotions and focus on the benefits of the product or serviceespecially if they are in an explanatory animation.

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The important thing here is to test

One element at a time. Only with it defined can you move on to the next one. Otherwise, it will be practically impossible to know which of the changes is responsible for generating a better result. With these little tips, your email marketing launch will certainly be much better. And, to find the best solutions for your business, always count on Yooper. With the best team and the best services, we are the right digital marketing agency to work with your business. previous post 5 Things You Can’t Forget for Your Black Friday Next Post New year, new brand! Compre Clicks is now Yooper Digital Marketing. RELATED ARTICLES Type here and press enter… FOLLOW US CATEGORIES blog CRM Frequently Asked Questions Blog CRM Frequently Asked Questions Frequently Asked Questions Influencer Frequently Asked Questions Media SEO FAQ Frequently Asked Questions Social Media E-commerce.

According to Leandro it is necessary to balance a series

Factors, being fundamental “to have a good triggering tool and public clustering processes. HTML’s, arts for Desktop and segmentation in email marketing, one is based on behavior, while the other focuses on the user’s profile. Regarding segmentation options based on user behavior, everything will depend on the email marketing tool purchased. At this point it is possible to highlight some different types of shots, such as: For anyone who has never opened an email after receiving three emails For those who haven’t clicked on any emails in the last three months For those who have already opened more than three emails and have not clicked on any CTA within the email For those who have already opened the email marketing, clicked on the CTAs and never made a purchase. Within the segmentations based on a user profile.

Possible to highlight uses such as

Shooting for small businesses Shoot for a specific segment Shoot for a specific profile Among all the more advanced possibilities, some tools provide the celebration of scenarios. For example, a user who will receive a series of emails with different CTAs and leading to other series of emails and pages. There is also the possibility to categorize links and  Egypt WhatsApp Number List CTA within marketing emails. So you can target all people who clicked in the last three months on a link for product X or Y. After all, according to Leandro, “one of the main pillars of profitability for e-commerce is purchase frequency. That is, how many times that same consumer buys in your store”. And this can only be achieved from a well-done segmentation work. Avoiding SPAM With the segmentation already well done.

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There are some recommendations

A good example is never buying an email list, always being aware of who unsubscribes (not sending the email back to them), not using words like “free” or “promotion” in the subject, using a trigger tool recognized in the market and not to use generic e-mail addresses, being better to work with corporate e-mails. Increasing the email open Executive List  rate It’s no use creating an excellent marketing strategy if the subject inside the email isn’t catchy enough to attract the customer’s reading. For this, it is extremely necessary to think of a good headline for the subject of the email marketing. To create this title correctly, some precautions need to be taken into account, such as using up to 50 characters, being direct and stimulating the customer’s curiosity, in addition to creating a sense of urgency in them, making clear the benefits of opening.

Expanding the mindset and causing an implosion

The shock was from the inside out. This change was necessary for us to reach the goal of, already in 2019. Being recognized as the best digital marketing company in Brazil. Above average in the quality of our services and, above all. We understand that there is no money that can buy PARTNERSHIP. One of our strongest pillars. PER FORMANCE “If we don’t give you a result. We don’t expect you to stay with us”. This phrase is present in our commercial proposal. Not by chance. We are a 100% result-oriented company. Each Yooper is certified and capable of operating the main tools on the market, whether in Google or Social Media strategies. No wonder we are one of the main agencies in Brazil with the Google Premier Partner seal.

Our entire branding migration will be complete

You can check it out on our about how to make an efficient email marketing strategy, you have to keep in mind that it is made up of a series of objectives to be achieved in a certain order: Proper customer segmentation Avoid capture by the SPAM filter Increase the rate of opened emails Decrease unsubscribes or classification as SPAM Click-through Ecuador WhatsApp Number List rate increase Increased sales conversion Do A/B tests Having these objectives described correctly, it is possible to develop a funnel with the following result: for every 1000 emails sent, 950 escape SPAM, 450 are opened, 200 are not discarded or classified by the reader, 100 are clicked and directed to the website of e-commerce and, of these 100, only 10 turn into a converted sale. However, it’s not just thinking about the strategy that makes your email marketing campaign a success.

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Mobile, segmented lists, processes integrated

The e-mail capture website and base-raising strategies”. It may seem like a lot of investment for little return, but believe me: a good email marketing campaign becomes essential to keep your brand always in the minds of your current and future customers. To help you, check Executive List out some tips on how to do efficient email marketing. Infallible tips for a perfect strategy base segmentation Considered as the first stage of a marketing strategy, it needs to be done well because its result will totally influence the following stages. Therefore, the ideal is to correctly select some email marketing tools, such as Mailchimp, RD Station, i Contact, Benchmark, among many others. Knowing what content to send to each of your customer segments is extremely important for your work to be interesting and accurate for each selected audience. Furthermore, it is important to note that there are two types.

Now that you’ve checked out all

The tips and you already know the main black hat techniques, you don’t want to take any chances, right? If you have questions about how to put all these SEO techniques into practice, contact us #TimeYooper has highly qualified and experienced professionals to help you!New year, new brand! Compre Clicks is now Yooper Digital Marketing. By Gabriel Felipe January 9, 2019 “YO” by Young. “O” for Outstanding. “PER” for Performance. It was with this syllable break, in a dramatic and didactic way, that YOOPER was announced to more than 50 employees, on November 29, 2018. The result could not be different: unanimous acceptance with more than a minute of applause. The new name as soon as it was born already showed what it came for. It is a company that reinvented itself to scale. It took changing from the inside out.

Among so many possibilities for new names

We could only be Young, Outstanding and Performance: YO UNG “YOUNG”, because we Yoopers are really young. Not only in age, but mainly in the ability to learn, to make mistakes, to adapt, and to grow. But are we an 18-year-old or a 30-year-old? That’s why YOUNG is so important on our behalf, because we can be both. We are the 18 year olds when we dream Dominican Republic WhatsApp Number List without the brakes and without the annoyance of maturity, for us anything is possible. But we have the experience of the 30-year-old as well, to understand better ways; align expectations; learn from mistakes and make difficult decisions. THE UTSTANDING Our quality rule is very high. Yoopers charge themselves to be EXCEPTIONAL in values ​​that most consider to be the basics, such as service , quality and partnership . The basics for us don’t work. We are above average in serving.

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What are the important points

Email marketing strategy? By Leandro Gorzoni January 9, 2019 Even with all the technologies created in recent times, many people are still attached to email. For example, more than 65% of Brazilians who use social networks need an email address to register. Also, everyone Executive List has email at work. According to a survey conducted by Ipsos, 85% of respondents say that email remains the main communication channel between companies and customers. That’s why it’s so important to use this digital marketing tool correctly. For Leandro Gorzoni, CEO of Yooper, a good relationship with the customer can be achieved in several ways. One of the most important is e-mail, as it is responsible for “creating a base that engages by receiving matters of interest at the right time. Fundamental tactic to increase the profitability of your business and reduce the CPA of your media campaigns”. When talking.

When t of a main site and other sites created

Only to direct the user to the main address is formed. With this, the traffic generated will always be constant so that the main site is very relevant. Which weighs heavily in Google’s criteria. Making the site always obtain a great position in the ranking. A network formed by several blogs and websites that aims to generate. Links to websites that need to improve their positions in the Google ranking. Therefore, be careful when creating or contracting a PBN. Such as ensuring that the sites use different CMSs and register the domains in the name of different people or companies. Paid Links: You pay a website to generate a link to yours. This is a practice that is more difficult to identify, since Google has no way of certifying.

However, as a way of trying to identify

This technique, Google analyzes the relevance of the sites in addition to closely monitoring sites that quickly begin to obtain many links . Blog SPAM: These are comments with an attempt to obtain authority and traffic in an easier way. There are even tools developed just to Denmark WhatsApp Number List distribute links in these places. Today, the only advantage that exists when including a link in comments and forums is the generation of traffic and the possibility of generating leads. In this case, if the link is relevant to the discussion and commenting on the content, including a link in these places can bring positive results. Black Hat SEO Alternatives That Really Drive Results As we saw above, Black Hat SEO can hurt the performance of your pages, right? Therefore, #TimeYooper has listed some alternatives so that you can generate good results in a clean way.

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Responsive pages Access via

Mobile devices is increasingly common nowadays and it is necessary to think about users who access your pages through smartphones and tablets. Therefore, ensure that your page is Mobile Friendly and has a responsive design, this format is highly valued by Google. Creativity in Executive List choosing keywords Using the right keywords can also help your rankings. One tip is to stay tuned in the “related searches” that Google itself provides at the end of any search. Because there, you can identify potential terms to be used on your blog or website. Invest in Meta Descriptions With this technique, you have one more chance to show the visitor that your page has quality content and increase the chances of receiving a click. Now that you’ve checked out all the tips and you already know the main black hat techniques.