Content marketing is incredibly effective! In fact, 70% of organizations integrate it into their marketing strategies to increase site traffic and effectively improve search results.
Well, you’ll be happy to know that it’s much cheaper to launch and chinese overseas america data maintain than other digital marketing strategies. In fact, it costs 62% less!
Additionally, content marketing revenue is expected to reach $107.5 billion by 2026.
Image via Statista
So, what happens after you create valuable blog posts, video content, and social media posts?
enter content promotion; the next step to increase traffic to your website.
Without a solid strategy to promote your content, even the best content may not reach its full potential. To make sure yours does, here are 13 content promotion tactics to increase website traffic.
What is content promotion?
Content promotion is the process of getting your content exposed to as many people as possible. The content could be a blog post, sales page, subscription page, video, classified content, podcast, or other type of content.
In any case, your job is to get that content out there far and wide. Your goal is to get as many eyes on the content as possible.
There are two levels of content promotion.
First-degree content promotion involves actively sharing content with your existing audience. You link to the content in emails, social media posts, text messages, and more.
look like regular content and generate 53% more impressions than traditional banner ads.
The different types of native ads include:
- In-Feed/In-Content Ads: These appear within social media feeds.
- Content recommendation ads: These appear as suggested items on websites.
- Search Ads: These appear at the top of search results, integrating with organic results.
- Sponsored Content: Partner with influencers or other websites to create content
This content promotion tactic is especially effective when combined with other promotional strategies, such as social media advertising and paid promotion.
12. Leverage internal links and content hubs
Using internal links and creating content hubs are great strategies for content promotion.
Internal links help search engines understand your site better and gambling data keep your target audience on your site longer. It’s a smart way to promote content you’ve already created.
Content hubs link to smaller pieces of content, making it optimizing the use of hubspot and linkedin easy for your audience to find all the information they need. Search engines also love content hubs because they show that your site has a lot of relevant content.
Second-degree content promotion happens when others pick up the slack. They share your content with their audience because they see value in it.
What are the best methods of promotion?
The best content promotion methods vary depending on your audience. Business owners and marketers should experiment with different offers and CTAs.