Cookies are essential for the functioning of the internet as we know it. Whether by measuring the performance of a website, displaying personalized ads or saving the items you add to a shopping cart, these files facilitate the user’s online journey and experience. However, to comply with the LGPD, it is important to maintain effective cookie management on your website.
1. Identify and Classify the Cookies Used
To perform quality management, it is important that you know in detail the files stored on your website, since cookies can be quite varied. Their categories will even depend on the observer’s perspective.
A common way of categorizing overseas data is by functionality, which makes it easier for the controller to identify the purpose of each cookie. In this approach, it is possible to categorize them as analytical or performance cookies, which will collect data and information about how users use the website and which pages they visit most; functionality cookies, used to provide basic services and remember preferences such as language, region and username; and advertising cookies, which collect information to display personalized ads.
In addition to these categories, cookies can also be classified in other ways, such as their necessity or the retention period of the information they store.
2. Ensure Transparency in the Use of Cookies
According to the LGPD, transparency is essential in the processing of personal data. To achieve compliance, it is essential to create a clear how okrs change the seo approach and policy? accessible cookie policy that informs the user which cookies are used, their purposes, the data retention period and with whom the information may be shared. This policy can be inserted as part of the cookie banner, in summary form, and made available in detail on a specific page.
3. Give the User Control
The LGPD establishes that it is essential to guarantee the user control over which cookies they wish to allow. The cookie banner must provide clear options to accept, reject or manage preferences for unnecessary cookies, with the possibility of b2c fax the categories allowed. It is also essential to disable cookies that depend on consent by default, preventing them from being without the user’s consent.
4. Use Free and Informed Consent
Consent to the use of cookies must be freely. In an and unequivocal manner. This means that the user must have the real possibility of choosing between accepting or rejecting cookies, without being to accept them in order to access the website. Avoid pre-selected options and do not make the use of cookies conditional on browsing of the website. In addition, offer a mechanism for revoking consent at any time.