50 Essential Facts for Your Paid Advertising Strategy in 2018

50 essential facts for your paid paid. Advertising has become one of the most. Important revenue streams over the past. Two years. People are increasingly investing in. Advertising, and with the arrival of instagram. Shopping and youtube ads, it seems the advertising. World is shifting towards social media.

Like every lever of digital development, paid advertising marketing requires a strategic approach based on in-depth study of trends.

To help you develop a profitable c level executive list advertising strategy, we’ve gathered the 50 most interesting and useful statistics for PPC and Paid Social specialists.

Digital advertising in general

1. Amazon has become the third largest seller of digital ads, and digital advertising is expected to earn it $4.62 billion in 2018 ( Search England Land) . 
   

    

2. 66% of shopping keywords are paid clicks ( HubSpot ).
3. 52% of people who click on PPC ads call the advertiser anyway ( Business2Community ).
4. Ad blocking has increased in the US by 15-30% since 2014 ( Statitsa ). 
   

    

5. People who visit a website after clicking on a PPC ad are 50% more likely to place an order than those who clicked on an organic search result ( Wordlead ).
6. 71%: This is the percentage of people serena buscone phd student surveyed who think that ads are more intrusive today than three years ago ( eMarketer ).
7. Content marketing gets 3x more leads than paid search advertising ( Oracle ). 
   

    

8. 70% of internet users want to learn about products through content versus traditional advertising. ( MDG Advertising )
9. 1. A global study by freeman reveals. That more than one in three marketing directors. Intend to spend between 21% and 50% of their 2018 budget on. Experiential advertising ( campaign live ).
      Shopping ads are text ads. For food: representing 60% of clicks on google. 33% on bing in q1 ( search engine land ).
      According to a survey of small and large. Businesses, 30% of online marketing spending was allocated. To seo, 23% to website development, 26% to ppc ( hubshout ).
10. It is interesting to note fax marketing that in France, keywords that are targeted at the regional level are more expensive than keywords targeted at the national level ( CPC Map, SEMrush .