Things that are very important to brands during the rest of the year become even more important to succeed in social media during the holiday season, when companies are trying to attract more attention to their products, but people are more distracted and busy, emphasizes a specialist at the digital marketing agency FCR.
Here are seven tips to get your social media strategy ready for the holidays!
Be useful
Give your audience the phone number library information they are looking for, earn their trust and therefore their attention.
Simplify the customer experience by providing:
- access to the store directly from your social network profiles;
- direct links to products or booking information from your posts to help potential customers find what they need quickly.
Work with supporting companies and partners to ensure unified purchasing and mention these companies in your posts. Not only does this help your customers, but it also expands the reach of both brands.
Beat the competition!
Brainstorm ideas to help your audience simplify their lives. Offer expedited shipping options or additional service benefits to save time during busy seasons. For example, if the restaurant delivers meals, offer to add dishes and disposables to the order to make cleanup easier after the party.
Small nuances can make a big difference.
Make an impact
How are you helping others during this time? Whether you’re in the service industry, retail, or something else, customers want to support businesses that are committed to their communities.
Contribute in one of the following ways:
- support the community by collecting food or clothing donations;
- using your physical location as a donation drop-off point for charitable organizations;
- don’t engage in polarizing discussions to avoid offending a portion of your audience
Beat the competition!
- Partner with a non-profit organization to help members of your community make an impact.
- Take on a fundraising campaign.
- Give families holiday meals.
- Allow your team members to choose goals that are important to them.
- If possible, support these organizations with donations of time or money.
For example, US restaurant West Main Taproom + Grill offers free appetizers to anyone who donates to a local nonprofit’s winter coat drive. They help society and executive list promote new business – everyone benefits.
Meet customer needs
Is your offering relevant or relevant to your customers’ lives? How can you make sure this is the case? One of the easiest ways to determine if your content is providing value to your audience is to simply ask. People love to share their opinion, so use this opportunity to streamline your content.
Beat the competition!
Combine relevance with bgb directory usefulness and you’re sure to score major points in the eyes of your customers. Give people useful, timely information that makes their lives easier, and they’ll remember you when it’s time to spend their salty, hard-earned euros.