Event landing pages are one of the most effective tools for promoting an organization’s activities. More and more marketing strategists are using the creation of landing pages to attract users to events . Until recently, they were mainly advertised on social media, but this is changing.
In some cases, the choice to use social media to create events is based on convenience What features rather than efficiency. Creating an event on Facebook is apparently simpler than creating a landing page.
When it comes to marketing strategy, there is a direct relationship between effectiveness and results. Creating event landing pages provides the possibility of greater reach because it is not limited to a social network. One of the advantages is that when a user searches for your events on Google, they appear directly from the landing page.
Event landing pages offer greater visibility organically than creating the same event on a social network. Therefore, to create an optimal event landing page you must take into account a series of specific characteristics:
TABLE OF CONTENTS
1.- Event details
That
B.- When
C.- Where
2.- Value proposition
3.- Registration form
4.- Personalized poland telegram phone number list call to action
5.- Share spaces on social networks
6.- They must adapt to all devices
7.- Help or contact information
8.- Design of event landing pages
9.- Empathy
1.- Event details
Calendar in Events Landings
Event landing pages must answer the essential questions of the information pyramid:
That
The type of event must be clearly stated so that the user can how to design a generative and responsible ai strategy? identify it at first glance. The event may be a concert, a conference or any other type of activity that brings together a group.
B.- When
Event landing pages need to inform you when the event will take place. The more precise you are about dates and times, the better. In addition to the month and day the event will take place, it is very important to make clear th bh leads start and end time of the event.