MDirector ‘s transactional email and SMS service is essential for companies that opt for email marketing. In this way, any brand can automatically communicate relevant aspects such as:
Welcome a new subscriber.
The summary of an order in an e-commerce.
Invoice confirmations.
Password recovery.
Order status notifications.
Abandoned cart recovery.
TABLE OF CONTENTS
What are transactional messages?
Marketing automation for transactional messages
How to activate MDirector’s transactional Email and SMS service
The novelty of the templates for Transactional Emails
Advantages of using transactional email and SMS templates
How to choose templates?
a.- List of templates
b.- Editing templates
Steps to program the MDirector Discover MD transactional Email and SMS service
A.- Transactional messages by SMTP
B.- Transactional Email and SMS via API
What are transactional messages?
In order to understand a transactional email and SMS service, it is essential to know what these messages are. Regardless of whether email or SMS is used to communicate them, transactional messages are those sent as a result of an interaction between the user and the brand.
In the digital environment, there are dozens of south africa telegram phone number list communications of this type that are established: from messages that are produced with the request for a download or the creation of a user to all those essential communications at the time of online purchase. And all of them must be contemplated in a transactional Email and SMS service such as the one proposed by MDirector.
The difference between transactional emails and SMS and mass communications is that the former respond to an action triggered by the user . In contrast, mass emails and SMS focus on launching a commercial message or purpose from the brand’s perspective.
Transactional emails are generally
The ones that have the most openings, so they help to optimize a Should you launch podcasts? brand’s reputation. And, therefore, they help mass campaigns sent through the same ESP with the same sender to have a better performance.
Marketing automation for transactional messages
All transactional messages share one characteristic: they must be sent at the time the trigger is executed. For example, the user should not have to wait for a human to respond if he has forgotten his password.
Instead, you should receive a real-time message to reset your bh leads password whenever you ask for it. Otherwise, the user experience would be affected and many opportunities for interaction at the right time would be lost.