Businesses are increasing their content marketing budgets. In order to achieve their content marketing goals, businesses are increasing their spending across the board and expect this trend to continue in 2021. As a proxy, 47% of respondents are now spending more than $10k on their annual content marketing output, up from just 38% in 2019.
Methodology
Teams are using even more technology than ever before. Content teams continue to heavily leverage technology and software in their approach, with much greater reliance on analytics software, scheduling and management systems, and automation tools. Unsurprisingly, given the pandemic, the adoption of collaboration software has also seen a surge.
Blog posts remain the most popular form of content. Blog posts continue to grow in popularity, reflecting most businesses’ intent to generate leads and attract organic traffic. That said, emails, e-books, and white papers also remain popular, especially as you move down the funnel.
Content Marketing Survey
To get the most comprehensive picture saudi arabia telegram data possible, we asked more than 1,500 marketing agencies, B2B and B2C companies, nonprofits, and other organizations to share their thoughts on the role of content marketing—and content marketing strategies—in their businesses.
We also expanded our survey starting in 2019, to compile more detailed data and reflect various developments and trends within the industry. Given the additional questions, in some cases we were unable to provide a direct comparison between the results.
To identify the most in-demand skills for content marketers, Semrush Academy analyzed over 17,000 content marketing positions across the three largest active job boards (Monster, Indeed, and LinkedIn) in the US, UK, Australia, Canada, and India.
In conclusion
As we move further into 2021 and beyond, we hope the insights and trends uncovered in this study can help you improve the effectiveness of your content marketing efforts. The ongoing effects of the pandemic suggest that this industry is only going to get more competitive as the year goes on, so any steps you can take to identify areas for improvement, or simply to better understand how your competitors are behaving, could prove invaluable.
With this in mind, you can check out the sandy kurtz vice president comprehensive State of Content Marketing 2020 report which also includes in-depth research on the various Twitter trends and Google search queries that are dominating the industry.
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