A key result is a quantifiable value, which has a starting point (usually the result achieved in the previous period) and a target end value that measures progress toward a goal. To define your key results, ask yourself how you will know when you are on track. Each goal can have up to five key results.
If your key results are chosen correctly, achieving them will help you achieve your goal.
Initiatives
Initiatives are specific tasks or a course of action needed to achieve key results. If a task doesn’t impact a key result, it’s not an initiative for that OKR, and it’s usually a wasted effort. To define your initiatives, ask yourself what you’re going to do to achieve your goal.
The company and at the SEO level in particular
OKRs emphasize transparency as they are public and accessible to the entire organization and align the goals of different departments with the overall turkey telegram data vision of the company. This approach can shift the company culture towards a collaborative one where employees are more engaged in their work.
OKRs are defined either at the individual and/or team level. This gives employees and teams some freedom to organize their work and use the methods of their choice to achieve them.
This approach is extremely useful for SEO managers because one of the main difficulties they encounter is not obtaining the support and budget necessary to carry out their projects.
SEOs often feel like they are not taken seriously, are sometimes isolated from the rest of the business, and in some cases, are seen as a cost center rather than a profit center.
SEO work typically involves weekly work and monthly reporting, but with OKRs you move to quarterly strategies, monthly data analysis, and bi-weekly updates.
OKRs allow SEOs to communicate clearly and adrienne sherman chief executive officer transparently with their superiors. They would be able to tell them, “Here’s what I’m going to accomplish for you in the next 90 days. Every two weeks, you’ll know exactly what I did and why I did it. Every 30 days, you’ll know the result of what I did. And every 90 days, you’ll know whether or not I achieved my goal.”
A goal is considered accomplished when it is 60-70% achieved. If an employee or team consistently achieves their goals 100%, it is either because the goals set initially were not ambitious enough or because a fluctuation has caused the numbers to rise unexpectedly.
Examples of companies that have adopted the OKR method: Hostinger case
At hostinger, as soon as our teams started. Adopting the okr method in 2017. (see figure), revenue increased significantly. All thanks to a very simple, yet. Extremely powerful organizational goal-setting tool.
OKRs have helped us stay focused on the company’s goals and reflect on the progress we’ve made each quarter. You could say that OKRs are a way gambler data of competing with ourselves.
What sets this method apart is that at least 70% of the objectives and key results come from employees, because choosing the right objectives and key results requires great clarity of thinking and team cooperation.
Let’s take the example of SEO for an e-commerce site, the goal isto dominate organic search results . In response to this goal, you can set your key results to.