It’s pretty standard for SEO reporting to be built around weekly work and monthly reporting.
Unfortunately, this often results in the lack of clear long-term goals or strategies. The impact of SEO is primarily long-term and cumulative.
It is rare that an SEO can significantly influence the indicators in just one month. SEO results usually appear only after 1 or 2 months from the end of the work, sometimes they can take much longer
Without long-term goals, SEOs often find themselves stuck putting out weekly fires, usually encountering new fires before the week is even over, and end up doing very reactive work.
Reactive work is sometimes necessary, but it often gets in the way of the work that moves you toward meaningful business goals. When reactive work dominates, it leads to a mindset where there’s always a new emergency to deal with and never time to focus on more meaningful tasks.
The most important change you will experience thailand telegram data when you start adopting OKR is that every 90 days you will set a new goal. You will identify key results, metrics that, if achieved, will ensure the achievement of your goal.
Now, to drive progress on key results, instead of sending a generic report or scrambling to decide which metrics to focus on, you can report every 30 days on your key results for the month and the initiatives you completed.
By focusing on the results of your work, without neglecting the work you did to achieve those goals, the OKR operational framework brings transparency, focus, and alignment to the work you do and how you report on it.
Use this method to keep stakeholders invested in how your work is designed to achieve results.
SEO goals are far from limited to SEO
SEO goals don’t have to be all about rankings and traffic. While there’s nothing wrong with tracking traditional SEO metrics, it’s important to remember that SEO is a means to an end.
It’s a tool that your boss or client pays for to achieve a certain business result.
It’s important to tie SEO work to broader marketing goals in order to gain value from your work.
Many SEO strategies have failed simply because the goals set were too vague, too long-term or defined unilaterally? The OKR method allows you to avoid this by carefully monitoring your progress.
The Battle of the Backlinks: Semrush vs. Ahrefs
Many people still consider Ahrefs their go-to platform for backlink analysis, so we decided to take it a step further and put it to the test on social media.
We often run quick backlink comparisons for our jason felice imports manager clients’ sites. While not a major study, these results reflect the significant progress Semrush has made in backlink coverage.
To get a comparison of backlink data between Semrush and Ahrefs, we asked our customers to submit their domains for a quick analysis in our Facebook group (if you’re not a member, you’ll need to fill out the form to access it).
Rank XX keywords in top 3 positions of SERPs
We took our index and compared it to Ahrefs’ Live index. We analyzed 39 domains, providing users with two screenshots of each tool’s stats based on referring domains and inbound links. Semrush won over 50% of the time, outperforming Ahrefs in both depth and breadth of backlink analysis. You can find detailed stats for all domains analyzed here .
We then transposed the fight to Twitter . In total, 31 followers participated and submitted their sites. Comparing the two categories, Semrush won in more than half of them (58.1%, 18 domains out of 31).
A draw occurred in 32.3% of cases (10 out of 31), while Ahrefs only came out on top in both categories for three websites listed in our test, or 9.7% of cases (3 out of 31).
For both comparisons, we matched our backlink database to Ahrefs’ Live index (its default index when looking at a domain). Even when recalculating gambler data the results comparing our index to Ahrefs’ Recent index (which includes “live” links that have recently been lost), Semrush came out on top 39% of the time, while a draw occurred 42% of the time (13 out of 31 domains), and Ahrefs won 28% of the time.
Check out the results of our Twitter battle with the Semrush index against Ahrefs’ Live and Recent indexes.