What are the most important social networks in B2B and B2C?

What are the most important  Most participants named Facebook and LinkedIn as the best B2B social networks. Facebook can be a good source of qualified traffic if you actively participate in targeted support groups (there are plenty on SEO, for example). With Facebook Ads, conversions are very high for some B2B companies. LinkedIn is a good way to build your community and increase engagement, as the audience is more business-oriented.

B2C Among B2C What are the most important social networks

Instagram and Snapchat are the most widely used. These are clearly platforms for direct product promotion, with Instagram Shopping and Snapchat Shopping associated with Amazon.

E-commerce

Afterwards, each network can have its importance depending on the sector of activity represented. Let’s take the example of an e-commerce store: Facebook , Twitter and Instagram can be very relevant. And LinkedIn, on the contrary, will be less effective. In addition, Pinterest is currently the 4th source of e-commerce traffic in the US, a fact to reflect on when developing your strategy.

To better understand the market situation and which channels and social networks attract the most traffic, take a look at our Traffic Analysis tool .

Q3: How to develop an effective social media strategy?

During the discussion, we defined 7 main steps to phone number list implement a powerful social media strategy:

1. Set your goals
2. Analyze the competition (with Social Media Tracker )
3. Create a content plan
4. Set up tracking (with objectives, to calculate your ROI)
5. Track and share trends in your industry
6. Measure useful KPIs for campaigns
7. Use tools to track and schedule posts ( Buffer , SEMrush Poster , TweetDeck )

Paid or Organic?

When it comes to paid/organic strategies, you should always strike a balance by emphasizing engagement. Buying users/likes/shares isn’t a andrew slovak software architect long-term strategy. It’s better to focus on distributing engaging content tailored to your target audience.

Finally, it’s best to limit yourself to 3-4 social channels and manage them perfectly. You can distribute the same content across different social networks, but pay fax marketing attention to the editorial angle: the hook won’t necessarily be the same, and it will probably be beneficial to rework it!