Social Media The Most Powerful

Social media is one of the most popular marketing channels, reaching a huge audience and offering incredible opportunities for brand awareness and visibility. According to Social Media Examiner , 90% of marketers say social media plays an important role in their business, increasing visibility (89%), traffic (75%), and fan loyalty (68%).

To answer many questions related to this topic, we organized a Twitter Chat with special guest Anthony Rochand ( @AnthonyRochand ), CEO of  Les Experts du Web , a Social Media and Inbound Marketing expert.

Here is the recap of our discussion!

Q1: Social Media The Most Powerful How to create the perfect post?

If you want to get a good amount of traffic to your site from social networks, you need to optimize your publications well and take into account the specificities of each network.

For Twitter, the key to the perfect post is brevity—between 70 and 100 characters, and no more than three hashtags and two emojis. Most of the time, these are the posts that phone number library generate the most engagement.

— Anthony Rochand

Video and GIFs

For almost all social networks, but especially Facebook and Instagram, integrating video into your strategy is essential. Native videos work very well, generally getting 3 to 4 times more engagement than a YouTube link. And statistics confirm this fact: 68% of marketers have published video content on Facebook. Of these, 87% found it to be an effective strategy.

As for Instagram, 41% of marketers have used Instagram video. Of these, 78% found it to be a good strategy.

Content Ideas

Finding content to share, or good sources of information, isn’t always easy. However, there are tools like Feedly  and RSS on SEMrush Poster  or the Inoreader extension  that allow you to track your best sources of information.

Hashtags

Using the right hashtags goes a long way in reaching the right audience. A tool like SEMrush Social Media Tracker provides you with a list of popular hashtags, while RiteTag  suggests tags for images or text on any website and many social networks, such as Twitter, Instagram, Pinterest, or Facebook.

Ultimately, it’s a good idea to create a successful alex spiro project manager, wireless engineering hashtag for your brand!

Avoid promoting yourself with every fax marketing post. Social media is perfect for engaging in close, even off-the-cuff, communication with your customers, prospects, and partners. It’s not just about sales; the goal is to provide useful information to your followers.

— Submit.fr