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Advertising in different business sectors

Advertising in different business Google is Reducing its reliance on advertising. With non-advertising revenues of $15.5 billion. In 2017 compared to only $667 million in 2008 ( statista ).

 

 

Advertising in different business Recent statistics indicate that approximately two million accounts were registered and active as Google AdSense advertisers. Of these, 100,000 have been removed from

Google’s AdSense Advertising in different business platform Digital Marketing Trends

  1. Google  and  Facebook will hold roughly 58% of the market share this year. According to eMarketer’s calculations, Google will rake country email list in nearly 42 billion in U.S. advertising revenue (for a 37.1% share) and Facebook will earn $23 billion (20.6%) ( Variety ).
  2. Apple’s iOS devices and the Safari desktop browser accounted for 47% of Google search ad clicks in the second quarter ( Merklein ).

  1. Insurance is the most expensive sector in France for online advertising, with an average CPC of €5.61 in September 2018 ( CPC Map, SEMrush )

     

     

    The clothing sector in e-commerce is the one

  2. that spends the most on ads in the $10,000 to $50,000 range , representing 44% of the total investment ( E-commerce Trends 2018 – SEMrush Study )
  3. Online education is the most expensive sector in the US to advertise online, with an average CPC of €18.97 in September 2018 ( CPC Map, SEMrush )

     

     

  4. Global spending on augmented adrienne sherman chief executive officer reality (AR) advertising reached nearly $13 billion in 2017. ( Ruby Garage )
  5. “ Accredited online bachelors degree ” is the most expensive keyword in the United States with a CPC of €137.65 ( CPC Map, SEMrush )
  6. Half of e-commerce sites allocate a budget of less than $1,000 to PPC. Only online fashion stores are an exception, with 37% spending more than $50,000 on AdWords. ( E-commerce Trends 2018 – SEMrush Study ) 

    Advertising on Google

    1. Google accounts for 95% of all paid search ad clicks on mobile. ( Business Insider ).

       

       

    2. Google claims that search ads can boost brand awareness by up to 80%, increasing the likelihood that consumers will remember and engage with your brand ( Word Stream ).
    3. Google ads alone reach a network of over 2 million sites and apps ( Google Blog ).
    4. Paid clicks on ads for Google fax marketing properties, such as its search engine and YouTube, climbed 58% from the same period a year ago, and 15% from the first quarter ( Digital Commerce 360 ).
    5. The average cpc paid by google search. Advertisers for keywords that include. Their own brand increased by 30% during. The second quarter of 2018 while desktop. Organic search visits fell by 5% ( smart insights.
    6. Businesses receive about $2 for every dollar invested in Google Ads ( Google Economist Impact ).
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