People should be as comfortable

People should be as comfortable Location . Of course, it is important to place retail outlets where your target audience is most likely to visit.

Distribution . Take care of the possibilities of cooperation with dealers, think over the conditions.

Use aroma marketing .

It is known that pleasant smells have a good effect  phone number list on mood, as a result, a person buys more willingly and actively. Make the aroma in the store an element of the overall marketing strategy.

Musical background . It should be just a background, not a cacophony that drowns out everything around. Calm music relaxes, soothes and, again, sets the mood for shopping.

Lighting features . It is selected taking into account the specific product in question. For example, if you sell clothes, it is better to make warm light in the hall, then a person trying on a thing will look more attractive. But in an electronics store, cold lighting is more appropriate, so that everything can be seen better down to the smallest details.

Ergonomically organized space .

 as possible to be and move around with you. For example, it is very inconvenient when the passages are too narrow or a queue forms that interferes with movement. Think over the layout, do everything for the convenience of buyers.

• Customer promotion route . Think it over so that a person, having come even for some small thing, walks around the store and sees as many other goods as possible. In supermarkets, this rule is almost always used. Remember just one or two influencers  you went for bread – and it is in the farthest corner of the hall, and on the way you will pass the dairy, sausage department, certainly grabbing something there.
• Features of product display . Place companion products nearby. Train your staff to constantly remind customers about promotions, offer additional related products to those already selected.
• Control of expiration dates . Of course, there should be no expired products on the shelves!
• Warehouse stocks . We are not talking about stockpiling products for all occasions, but still stock up on the most popular ones. There are always items that sell out faster, and you will have something to fill the “holes” on the shelves.
• Window dressing . Looking at it, a person should feel the desire to definitely come to you. Place something special here, which is definitely not available in other places, or something needed and at a very favorable price. A well-designed window is an effective and affordable way to find and attract customers.

Attracting customers offline

Despite the rapid development of digital numbers lists  technologies, offline marketing remains an effective tool for attracting new customers.

TV advertising

Among the methods of promoting goods and services, advertising on television is one of the most effective. The optimal length of videos is 10-15 seconds, no more.

Decide whether to collaborate on advertising with federal or local channels, taking into account how widespread differently.