The main areas of retail that allow retaining consumers and increasing their loyalty are individualization and digitalization. To follow these trends, the enterprise needs to develop a loyalty program.
Similar programs are The main areas of retail that
Detsky Mir store, the Pyaterochka and Auchan chains, Lukoil gas stations, bars and other organizations. If a person has a choice between several similar stores, he will most likely go to the one where he has a bonus card.
To create a program, a cashback system based country email list on points is usually used, when the customer is awarded bonuses for the payment made. The next time he needs something, he will come to your store because he will have bonus points.
You can also provide a small but permanent discount. For example, 3-4% for those who have loyalty cards.
Sell kits
In a large assortment there are always an effectively managedppccampaign products t hat are in high demand and those that are difficult to sell. Combine them into sets and sell at a favorable price. Do not forget to calculate the sales efficiency.
You can make beautiful packaging for the sets and offer them as a gift option, so you will give them additional value. This method works well when selling sweets, cosmetics and other inexpensive goods.
Offer additional services
This is relevant for companies working with complex products that need to be delivered, installed or configured. This includes various equipment, split systems, sauna stoves, etc. This way, you will satisfy the customer’s need for both the product and the service at once and increase their loyalty.
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Calculate your setup or installation costs, including the labor cost of the worker, and then offer the customer an additional service at a higher cost to make a profit.
Give discounts to wholesale buyers
With equal costs for attracting one wholesale and one retail buyer, it is more profitable to work with wholesalers, since they purchase large quantities rather than individual goods. This allows them to be given discounts.
To determine the size and terms of the discount numbers lists you need to calculate the efficiency of sales, since your main goal is to make a profit. For example, if you spend about 250 rubles to attract one client, you can provide discounts to those who buy more than 10 items. If you sell these 10 products at retail, you will spend 2,500 rubles to attract clients. If a wholesale buyer buys them from you, your costs will be only 250 rubles. Therefore, even if you knock 1,000 rubles off him, you will still make a profit.
Organize a raffle
For example, Ozon held a raffle for a TV, camera, smartphone and speaker system among customers who made a purchase of over 1,000 rubles and activated a promo code. And the well-known chain of cosmetics and perfumes “L’Etoile” held a raffle among customers who bought Oscar de la Renta fragrance and filled out a special form on the site.
The raffle helps attract new customers and also encourages regular customers to purchase expensive goods:
- hold a prize draw among people who purchased a product during a specific period;
- issue coupons for a raffle to those who purchase goods for a specific amount;
- Invite participants to bring their friends and give a prize to the most active of them.
Banks often do this – they launch a referral program, and people who invite friends through it receive cashback or a monetary reward.
If you are running a giveaway for the first time, it will be difficult to calculate the effectiveness of the sales organization. First, give away inexpensive gifts and see what profit you get from this. If