addresses of offices and representative offices Attracting new customers is a key task for any business. However, before you start active marketing campaigns, you need to prepare thoroughly. The preparatory stage is the foundation on which the entire process of attracting customers will be built. Let’s consider the main stages.
Create a profile of your ideal client
Describe as precisely as possible the buyer c level contact list who might be interested in your product or service. This is a person or company with a list of specific problems and requests, who has enough money to pay you for the product offered to them.
Think and decide who it makes sense to provide your services (goods):
- what is the occupation of future clients;
- how large the organization is (number of employees, turnover of financial resources);
- their location;
- who is the decision maker there;
- a set of common characteristics.
For example, if you are engaged in the repair
and maintenance of air conditioners, then your if you’re working with multiple people clients can be both individuals and a huge number of enterprises that have such equipment in offices, production and retail premises.
To more accurately identify your potential client base, you need to study their needs and see if you can solve them.
These will be different target audiences
and you shouldn’t lump them all together into one general group.
Focus on serving a particular group, see how numbers lists you can work most productively there, and then, by analogy, move on to other audiences with your offers.
Later, you can use the compiled portrait of the ideal client for marketing purposes when you advertise on social networks, in the media, etc.
Create an initial list of potential clients
There may be very few companies in your area that fit the profile of your ideal client.