Methods of attracting new clients The world of marketing is constantly changing, and new ways to attract customers appear along with it. From traditional advertising campaigns to modern digital tools, the marketer’s arsenal today is truly enormous. How not to get lost in this diversity and choose the most effective methods?
The product offered Methods of attracting new clients
Of course, the main requirement for a product is job function email list its high quality characteristics. Then customers will come back to you again and again, moreover, they will also tell everyone how good it is to work with you and what a cool product you have. Low-quality products will have a lot of negative reviews, because of this you can lose both those who have already bought from you and those who could, but now definitely will not do so. Give the audience a valuable and attractive product. Here are the characteristics that are at the forefront here:
- Appearance . It should be perfect. Packaging – reliable, intact (not damaged). If your business is sales together with delivery, then make a container in which neither the product itself nor its quality characteristics will be damaged during transportation. For the purpose of marketing promotion, add a special design. Do not be lazy to create an individual design, then the client will certainly remember you.
- Product uniqueness . The product will become much more interesting and attractive if it has qualities that are absent from competitors’ offers.
- Improving quality characteristics . Constantly work on this, based on customer requests and feedback from those who have already bought from you.
- Assortment list . Customers like it when there is a choice, so that they can look at different analogues and find what best suits their preferences.
- Possible applications . Try to offer as many varieties of the same product as possible. Let them differ, for example, in color, size, etc.
- High quality characteristics . Most people are willing to pay more, but at the same time know that they are buying a first-class product. Prove quality characteristics with certificates from the manufacturer. All documentation you establish yourself as an expert confirming the properties of the product should always be available to you so that you can provide it to the client at any time upon request.
- After-sales service . Provide a guarantee for the product, this will also help to find and get customers. There are two good reasons why this should be the case. The first is that by law, if a buyer gets a low-quality product, it is your responsibility to replace it or return the money spent. The second is that when a person knows in advance that there is no risk in the purchase, he is more willing to agree to it.
- Complaint book . This is a necessary thing in offline trade. If you work online, then be sure to create a page for reviews on the store’s website. This way you will better understand what the audience expects from you, what they like (and what they don’t), refine the product, improve its quality characteristics.
- The ability to purchase a certificate for a product or service . This is very popular now, people like to receive such gifts. This is also a plus for your business – you have an additional influx of new customers.
Product price
When choosing, most people focus primarily on price. Of course, there should be an ideal balance between price and quality, especially when working with an expensive product. Understand that if your prices are clearly higher against the background of competitors’ offers, customers will run away from you very quickly.
Often entrepreneurs use this trick: shortly before sales they greatly inflate prices, and then demonstratively lower them so that the discounts seem huge and attractive. It is better not to do this, clients will understand that you are being cunning, and may not want to cooperate anymore. There are a number of points that must be taken into account in pricing:
- Seasonality of the product . In the off-season, attract attention with discounts and promotional offers.
- Different price options . Give people numbers lists t he opportunity to choose a suitable price. For example, sell a little cheaper in an online store than in regular retail outlets.
- Set an attractive price for wholesale .