Before we turn to the prdictions of marketing trends for 2023, let’s briefly summarize the most important developments of the last 12 months. Nothing seismic yet, but there were definitely tremors.
What happene in marketing in 2022?
The social meia phenomenon whatsapp data has turne from a pandemic-era meme machine into a force to be reckone with. In fact, in 2022, some analysts assume that has overtaken “Google” as the world’s dominant search engine.
Is the end of the search giant coming? Presumably, the loud headlines slightly exaggerate the demise of Google. And there’s no doubt that Google is still where the world goes to find answers to an awful lot of confusing questions.
Will be find for mothballs
Speaking of Google, 2022 saw a useful content update. A big change for SEO professionals, and one many of us have been waiting for. The update promis that genuinely useful content would be rewarde, and sites using outdatd strategies (overdoing keywords, incorrect backlinks) could be penalizd.
Bad times for digital soldiers
As if there weren’t enough headlines about impending global doom from climate change, recession, or possible nuclear war, the tech world has also experience its own upheaval.
Twitter was finally bought by Elon Musk and 80% of the employees left Twitter. Mark Zuckerberg’s “metaverse” appears to have resulte in 11,000 employees losing their jobs. And this is only the tip of the iceberg, because in 2023 thousands of workers in the technology sector are expectd to be laid off, which makes many specialists think about the future. Oh, and Donald Trump is back on Twitter. The conclusions are up to you.
The rise of video advertising
Both Google and Facebook have focusd heavily on increasing the popularity of video ads. The rise of TikTok has not gone unnotice by the two executive list Silicon Valley giants, and increase attention has been paid to short-form video since at least the 2020 pandemic.
Examples of changes include: Google is adding automatic captioning to video ads, offering video templates for holiday season marketing, and adding tools to help you create video ads, such as the Google Ads Reach Planner.
Images in search results
Google actually starte using images in search results, both paid and turkey data organic, in 2019 and finally became a reality in 2021. However, in 2022 it has become a general practice. So now it’s even more important to grab your audience’s attention with amazing visuals.