What competencies cannot be missing on board (even with a limited budget)?
grounded by years of careful study of pop culture.
It is difficult to think of modern marketing teams in terms of universal patterns. The number of configurations in cyprus telephone number data organizing a team of specialists is as wide as the spectrum of products and business characteristics available on the market. A different set of competencies will be necessary in a company specializing in the sale of FMCG, another in e-commerce, and still another in the service industry. Even in tailor-made teams, there are key roles that must be considered when planning the structure in the organization – regardless of whether this happens at the stage of preparing a business plan or during the intensive development of the company. What are these roles and what is worth paying attention to when preparing a position?
#1 CMO / Marketing Manager
Elana Chan, Global Head of SMB Partnerships Marketing at Google, in an interview for HubSpot says : “Hiring is probably the most important thing you will do as a leader.” The team leader is most often responsible for selecting staff and ensuring that all the cogs in the marketing machine are functioning smoothly. This is extremely important because recruiting the right people is key to the team’s success. This requires developing a marketing strategy, defining and constantly updating the best marketing mix for the organization and the desired contribution of each element to generating profits. In this regard, the Marketing Manager distributes the budget between individual activities. He is also responsible for synchronizing the work of marketing with other teams in the company, watches over the implementation of goals in each area and intervenes when their implementation is at risk.
Key Performance Indicators (KPIs)
The KPI of the marketing team manager consists of the cumulative most important indicators of all areas the holidays are coming! seven tips for creating an effective social media strategy such as conversion and CR (Conversion Rate) from marketing activities, the amount and quality of website traffic, the number of followers and engagement in social media, the number of media messages and SoV (Share of Voice).
#2 Visual communication
Creative Director/Visual Designer
In the process of preparing even the simplest graphics, many decisions must be made, which – when added up – constitute the visual communication style of the brand. Without strict guidelines regarding, for example, what font to choose and what colors to use ej leads the resulting materials may be inconsistent and pose a challenge for recipients in connecting them with a specific brand.
The Creative Director is responsible for setting the visual path of the company’s communication and checks whether all visual materials created on behalf of the organization are consistent with it. This is an extremely important function in a world that is largely based on image today – and at the same time, it is still not a very popular position outside the world of fashion. Particularly important in this role is excellent orientation in trends, a sense of aesthetics and a great understanding of the company’s strategy – and consequently a specific and justified vision and the ability to execute it.
In smaller companies, the development of a brand’s visual identity is often outsourced to specialist agencies, and the task of enforcing its guidelines and developing it into new formats rests with the graphic designer.
Graphic Designer
It is designers who in practice create the image of the brand. Together with the Creative Director, they work on the visual representation of what the organization is: from website design, through press ads, to social media graphics. The key to this role is familiarity with trends and specifications of individual channels, as well as accuracy and good management of priorities. Motion design skills are often worth their weight in gold, which allow you to raise content to a completely new (animated) level.
Tech Expert / Creative Coding Specialist
In the competitive and information-saturated world of advertising, brands are fighting for the attention of their audiences. To stand out, they often reach for original and tailored solutions – an animated landing page or a custom newsletter. Support in this area will be provided by a Tech Expert with a creative flair, or a Graphic Designer with programming skills.
Key Performance Indicators (KPIs)
Internal (within the team): time to prepare the first version of the project, compliance of the project with the brief, number and time of iterations, total time spent working on the project.