Following the article on types of Internet advertising, we decided to launch a series of articles on fundamental questions that may arise when you come into contact with website development, branding or Internet marketing. This time we are examining the question: “What kind of website do I need?” We will take the liberty of rephrase it so that the article is truly Useful. What kind of converter do I need or do I need a website at all and how do I understand this? In this case, by converter we mean any of the sites, landing on which a potential user can turn into your client.
Types of sites and converters
Let’s start with what types of sites and converters there are
At Boroda Digital anhui telephone number data there is a division into areas:
- Landing page
- Quiz
- Business card website
- Corporate website
- Online store and online catalog
- Internet service
- Lead form
- Social media
Now we will tell you more about them and which site or converter is right for you.
What is a landing page?
A landing page is a one-page website that answers the maximum number of questions from potential customers in a short time. The point of such a page is to focus the user’s attention. We grab their attention from the first block and hold it while the user is getting acquainted with the content, simultaneously increasing trust in your company. In essence, the slogan of such a page is – order or get lost! That is, a person, getting to such a page, cannot go deep into the site to look for any information, we keep their focus on the product that we sell. Often, the conversion (the ratio of site visitors to applications and calls) of a landing page is higher than the conversion of a regular site.
Landing page examples:
- https://borodaboroda.ru/lp4web
- https://borodaboroda.ru/lp4app
- https://borodaboroda.ru/lp4brand
- http://dsg-rem.ru/
An example of a landing page for a residential complex
By the way the holidays are coming! seven tips for creating an effective social media strategy all examples of sites and converters in this article were developed by us!
When do you need a landing page?
- If you want to sell services or a small number of goods (up to 10-15), then this is your option
- Very often business leads online store owners create landing pages for one product that they want to promote. For example, a top product for which it is easy to find an audience
What do you need to know about Landings?
- Landing , Landing, landos, landing page, landing, LP, lp – it’s all about the landing page
- The completed Landing Page is not the final product. In order for it to work better, it needs to be constantly tweaked and improved. In this regard, it is better to make landing pages on a constructor so that the adjustments made are quick and cheap. We recommend using tilda. https://tilda.cc/?r=1403973
- Landing page development takes from 3 weeks to 1.5 months
What is a quiz?
A quiz is an interactive converter that will help you learn more about your visitors. For example, you are engaged in interior design. You set up an ad for a quiz. In the ad, you attract potential users by the fact that you can immediately after the survey give the cost of your work for the apartment, office, house of a potential client. In addition, you will give a discount if he fills out the quiz as quickly as possible. The person goes to the quiz, he is asked questions
- What style do you want?
- How many rooms?
- Is author’s supervision necessary?
and so on. Each question is accompanied by an explanation and images that help the user with their choice. When starting to fill out the form, the client is given the maximum discount. The longer he fills it out, the smaller the discount becomes. This motivates the potential client to fill out the form as quickly as possible.
When is a quiz needed?
- When the budget is limited and clients are needed urgently.
- When you ask the right questions in your niche, you build trust.
What you need to know about quizzes.
- Quizzes are one of the cheapest ways to get clients tomorrow
- Of the solutions available on the market, we recommend using marquiz
- Quiz development takes 1-3 days
What is a business card site?
A business card site, in our opinion, is an archaism that should have been forgotten long ago. In the understanding of customers, it is a site that contains basic information about the company and several sections. Firstly, it is ineffective. A site for the sake of a site? Give the money to charity, it makes much more sense. Secondly, a business card site is often understood as a corporate site or the same landing page.
When do you need a business card website?
- Never, just forget about it.
What do you need to know about a business card website?
- This is a completely pointless idea. If you want sales, make a landing page, if you want to show and tell about the company, make a corporate website
What is a corporate website?
A corporate website is a fairly broad concept. Firstly, we believe that such a website should have more than 2 pages. Secondly, such a website does not focus on selling goods (this applies to online catalogs and stores), but services can be sold on it. Thirdly, on a corporate website, the user can get comprehensive information about the company, its contacts, services, representative offices, partners, team, and so on.