Today, almost every young person wants to have their own business. And not just their own business, but also for it to be on the Internet. And under these two conditions, the most ideal option is to create an online store. Okay, the idea is cool. But let’s look at this whole process from the inside and figure out how to create an online store.
Let’s start with the preparatory stage. There are three important questions here that will determine the success or failure of the future project.
- What to sell?
- Who to sell to?
- Where to get the goods?
Let’s talk about each one separately.
What to sell?
When choosing your product list of 1000 cell phone numbers you need to look at supply and demand. To put it simply, you need to study what buyers need and how many companies are already selling it.
When you start to delve into this process, you will realize two things.
First. Where there is high demand, there are many competitors. Some have been in this market for a long time and firmly, some have been there relatively recently, but successfully. And all of them are ready to throw you out of the market with shining teeth, or not let you enter it at all.
Second. Having understood the whole situation, you decide to make a new product for the market. A good idea. There are no competitors here. But nobody really needs your product. You will have to invest heavily in advertising to attract the first buyers.
But there is still a way out. You can choose the first option, but make a narrower offer. For example, not sportswear, but yoga clothes. Or you can choose the second option,
but invest in guerrilla marketing or word of mouth. The choice is yours
In order to determine the demand for your future product, check whether anyone is interested in it at all. This can be done using the Yandex.Wordstat service. Enter the name of your product in the search bar, and the system will show you how many people searched for this product per month. There you can also see the dynamics of demand changes over a certain period of time. This way, you will understand not only what is in demand and what is not, but also see the dynamics of the market. This can tell you when it is best to open.
Who to sell to?
This is a weak point of many businesses and not only on the Internet. Let’s be clear right away in latvia, google searches about inflation have increased by 350% your product is not needed by everyone, from young to old, from 10 to 60 years old. It doesn’t work that way. To clearly promote your products, you need to have a specific portrait of the target audience. What is included in the portrait of the target audience:
- Demographic characteristics (gender, age, marital status, education, occupation, income level).
- Geographical characteristics (country, region, city).
- Behavioral characteristics (how your product is used, what needs it meets, how often your product is purchased).
- Psychographic characteristics (what lifestyle does your client have, what values are important to them, what interests them).
The more accurate the audience portrait is, the more accurately you can formulate your proposal and build a marketing strategy for the project.
Where to get the goods?
It’s good if you are the manufacturer of your product. You can guarantee its quality and that’s a plus. But on the other hand cpa email list you are unlikely to be able to produce the amount of goods that the market needs on your own. Therefore, you will most likely work through a supplier. On the one hand, finding a wholesale manufacturer is not that difficult: open a search and choose one of the offers. Oh, if only! You need to take the selection of a long-term supplier seriously, since the quality of your service will depend on it.
Below are the main criteria that you should pay attention to when choosing a supplier:
- Quality
- Price
- Delivery time
- Stability of supply
- Deferred payment
- Delivery terms
- Supplier reliability
- Ability to quickly respond to changes in demand
- Availability
- Marketing support
- Service maintenance
This concludes our preparatory stage. In the following articles we will move on to the stage of implementing the online store and creating the website.