It is very difficult to enter our brand-saturated world naked. In a figurative sense, of course. But the packaging of a business is a competitive advantage for a company and a way to stand out. And for this, a logo is needed. It plays a key role here. It is the logo that a client encounters first when simply walking down the street,
reading a magazine or visiting a website.
With the transition to the Internet space, many companies believe that a beautiful, catchy photo for their online store on Instagram or VK is enough. And the name, of course. Such businesses fail at the launch stage 1000 telephone number data because they are not different from each other. The photo on the avatar is not memorable, and the company merges with competitors. And, perhaps, they have potential for development. But they forget that they are not unique. And those who do not forget – grow, develop and occupy an ever larger share of the market.
What functions does the logo perform:
- Brand identification and differentiation from competitors. We did not separate one from the other, because these functions are too close. These are the main functions of the logo. What the logo is needed for in the first place. Most likely, you are not alone in your niche. And you simply need to be different and be yourself at the same time. Your highlight in terms of meanings is put into the brand visual, that is, into the logo.
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And in practice, this is reflected in the main components of the logo: color, shape, font, text.
- Conveying the brand’s mood. Color factors to consider when selling an ecommerce business icon, and font convey the most important thing about the company. The right shades and inscriptions will non-verbally create an image of the company in a person’s subconscious. This is about the psychology of perception. Red will speak of passion or aggression. Blue of calm or concentration. The fact is that the same color can mean different things. But with the right selection of shades, logo, and font,
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you can convey certain moods and promises of your brand.
- Recognition. Placing a logo on certain materials allows you to say without additional explanations what company is being discussed here. A good example can be given with various establishments. For example, an event was held in a restaurant. After the event ej leads the administrators post cool photos and add the logo to the corner of the photo. When the participants of this event then post these photos, the logo will spread information about this
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restaurant and show how cool it is there.
It is better to start developing a logo at the stage of launching a business. Or rather, at the preparatory stage. This way, you will immediately build your distinctive corporate style and confidently enter the market. Do not forget to analyze the logos of competitors, so as not to accidentally become someone’s shadow. After all, the main thing in a logo is to stand out and emphasize your uniqueness.