From a legal perspective, the increasing use of artificial intelligence (AI) in football, especially in relation to data protection, raises a number of issues. These aspects need to be carefully addressed to ensure respect for the fundamental rights of individuals, in particular privacy and the protection of personal data. The General Data Protection Law (LGPD) is the most important regulatory framework in Brazil when it comes to the protection of personal data, applicable to both conventional and sensitive data, such as biometric information used in facial recognition.
In the context of football, the collection of data from fans
Thletes and employees must be strictly in compliance with this law. The LGPD requires that data processing be transparent, limited to what is necessary for the specific purpose, and that organizations obtain clear consent or rely on another appropriate legal basis to process this information, such as compliance with legal obligations or credit protection.
The law also provides for the need to adopt mobile phone number data updated 2025 and organizational measures to protect data against unauthorized access and leaks. Therefore, clubs and organizers of sporting events have a duty to implement robust cybersecurity policies, ensuring that the information collected is adequately protected.
The collection of biometric data
Such as fingerprints or facial recognition — is sensitive data processing by the LGPD. Which implies greater legal requirements. The principle of minimization, for in the law. Establishes that only strictly necessary data should and processed. Therefore, the how to conduct a business analysis of the market of facial recognition systems in stadiums. Out in a way that minimizes data collection as much as possible. Using only enough data to meet the security purpose. In addition, the storage of this data must to the period necessary to guarantee the security of the sporting event. Extended storage, without legal justification, may result in sanctions provided for in the LGPD, which range from warnings to million-dollar fines.
Errors in AI systems, such as incorrect identification of fans, raise serious liability issues. Inaccuracies in facial recognition systems can result in undue harassment. With innocent fans potentially being away or misidentified as a threat.
The importance of consent
Obtaining adequate consent, if there is no other applicable legal basis, is another key point in the use of AI and data protection in football. The LGPD requires that consent, free and unambiguous, that is, fans clearly about what data is being, for what purpose and for how long this data. In the case of sporting events, organizers have a duty to communicate in advance to fans b2c fax the use of surveillance technologies, such as facial recognition, and provide a legal justification for the collection and processing of their data. In addition to consent, transparency is essential. Clubs need to ensure that their data collection and processing practices are easily understandable to the public. Providing clear and accessible information about how personal data is being.