Analyze your competitors’ activity Across all the domains we analyzed, for example, we found that petsathome.co.uk performed well on Facebook. If your target audience was on Facebook, this information would be very useful in creating an effective social media strategy.
With the “Activity” report, you can analyze petsathome.co.uk ‘s activity in more detail. You can:
- Find out the volume and type of content (images, videos, etc.) he publishes:
- Know when your content is published , and when it gets the mot engagement:
- Compare your overall trends to industry email list those of your competitors:
Spot the Analyze your competitors’ activity hashtags
By clicking on the “Hashtags” report, available on the Facebook, Twitter, Instagram, and Google+ tabs, you get a list of the hashtags most used by your competitors. This is one more way to better understand their activity on social media.
A hashtag catches your eye: take #win, for example. If you want to know what kind of competition is taking place between your rivals, you can filter posts containing this hashtag by clicking on it:
Analyze engagement trends
Social Media Tracker has an “Engagement” tab that displays an “Engagement Trends” graph to track spikes in your own audience, as well as those of serena buscone phd student your competitors. You can also identify the content that generated this virality by clicking on each spike:
Track your mentions and know your fans
There’s no need to explain why it’s so important to monitor your social media reputation! The SEMrush “Mentions” and “Mentioners” reports allow you to better understand your audience.
And why not offer your most loyal followers a special little bonus? The simplest things, like being able to post their photo to your news feed, are often enough to make them happy.
The different steps presented in this guide constitute an ideal arsenal to use to plan your activities on social networks:
Top online competitors, the most effective social networks, viral content and best publishing strategies and frequencies… You have access to all the essential information.
You can target specific social networks and identify which content performs best on each of them.
Your competitors’ promotional offers no longer hold any secrets for you
- You can take care of your most loyal fax marketing customers, but also acknowledge the grievances of your less satisfied users.
This competitive analytics data gives you a major advantage over your competitors, so don’t wait any longer to discover SEMrush’s Social Media Tracker .
Set up your first social media campaign and share your thoughts with us in the comments below.