Data synchronization to optimize your b2b marketing strategy

When a company makes decisions based on inaccurate or outdated data, its success rate is at risk of decreasing.

This is why it is important to ensure that your company’s data synchronization procedures are optimized.

Read on to learn more!

What is data synchronization?

Data synchronization is the process of consolidating information across multiple sources, applications, and devices to ensure consistency. It is an ongoing process, for both new and historical data.
Every company collects and manages data through dozens of different applications.

With information coming from so many sources, it is easy for databases to become disjointed and disorganized if they do not communicate with each other.

So how can you ensure your company has an effective and optimized synchronization process ?

Let’s delve deeper into this topic in the following paragraphs.

You can click on one of the links below to immediately read the topic of your interest.

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Synchronization Terminology
Why is data synchronization important?
How to sync data
Data synchronization tools

Data synchronization terminology

When company data is not optimally synchronized, various issues can arise related to:

data silos
contradictory or duplicate data
low quality or outdated data
excess data
collaboration and communication problems
Efficient data synchronization provides a clear view of all aspects of the b2b business and enables you to create reliable and actionable reports , make informed decisions, communicate transparently and align departments towards common goals.

In the field of data and data management, terminology is very important to accurately indicate the processes in place.

Let’s start by clarifying some differences.

Data synchronization vs. data integration
These two concepts are similar, but they are not synonymous.

Data integration means combining two or more software so that they work in tandem.

Synchronization is a type of integration where data remains consistent between two or more databases and unlike other integration processes, it has the power to keep databases in continuous communication.

The key word is ” maintain “, as this is an ongoing process between different tools.

In short, data synchronization is a type of integration, but not all integration processes lead to true data synchronization.

Data Synchronization vs. Replication

Both terms talk about sets of data, but they focus on different qualities.

Like integration, synchronization can be a type of replication, but not all synchronizations are full replications.

Being such a fundamental resource, when working with data it is important to consider several crucial aspects, such as:

security – data is an invaluable asset. Proper synchronization Chinese in Europe practices can protect it from corruption, keeping it safer.

Harmonization – combining data fields, formats and more, allows companies to analyze and visualize data at a glance to achieve their goals.
Today, one of the main challenges for companies is the accumulation of data from different sources, born from the fact that there is still a tendency to work with many tools at the same time.

In this way, it is very simple to generate series of disconnected data, but equally difficult to then reorganize them to extract useful and strategic information for the purposes of business objectives.

Reorganization procedures require a lot of time and resources: this is why data synchronization can help companies harmonize the different flows, making them safer, more reliable and effective.

In the next paragraph we will see how to carry out this operation.

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Data synchronization: how to do it

How can a company get perfectly synchronized and organized databases?

It’s easier than it seems, just follow a few steps.

1. Use native integrations
Native integrations are those that allow you to directly integrate two applications already in use, usually via application programming interfaces (APIs).

Once integrated, data can flow between the two applications.

Native integrations can be great for automating certain workflows and streamlining other day-to-day tasks, although they often only work in a one-way fashion.

2. Use custom integrations
Custom integrations are software that is custom built by your in-house team to meet your specific needs.
These integrations can achieve Executive List true data synchronization, but building software to keep data synchronized bidirectionally and in real time is a time-consuming and costly challenge.

3. Use a third-party platform or integration platform provider
iPaaS are third-party, cloud-based solutions that specialize in integrating enterprise tools.

What kind of data should be synchronized?

If there is a native integration within the applications you use that meets your needs, you can opt for that: it is the simplest, safest and most intuitive way to synchronize data.

If native integration or building a custom solution isn’t an option, consider an iPaaS, keeping in mind that different tools sync different types of data, support different app categories, and serve different use cases. This means you can use multiple tools side by side to create a well-balanced, functioning technology ecosystem.

When looking for a synchronization procedure that is right for your business, it is important not to forget about historical data, that is, data created before you started synchronizing.

Most tools can scan your databases in a first sync and push data from one application to the other to make sure they are both the same.
During this process, you need to figure out if you need to sync segments of data in different ways: multiple data syncs that work independently of each other can overlap or cancel each other out. However, most data sync tools allow you to keep app-specific segmentation data.

HubSpot Data Sync provides synchronization between your CRM and other applications. For small businesses, this allows you to easily merge a variety of sources, simplifying analysis and decision making for maximum growth.

Use cases include:

Automatically associate contacts with companies through integrations
connect data from over 110 integrations for analysis
Customize one-way or two-way synchronization for unique data collection and historical data synchronization, based on your business needs

This helps b2 companies automate processes and enables complex organizations to complete simple reports on a constant flow of data.

Oracle Cloud use cases include:

Sync with cloud-based repository for secure access
ideal for companies with complex systems that require limited access or authorization

Ideal for large-scale synchronization.

data synchronizationDryvIQ enables organizations to migrate and classify data with two-way synchronization across 35+ systems.

It specializes in system file migration, data synchronization between storage platforms, and hybrid data storage system synchronization.

This tool can provide solutions for file migration and synchronization at scale and can synchronize files between cloud applications and on-premise solutions.

Use cases include:

Intelligently analyze, migrate, copy and synchronize content at scale
Synchronization of on-premise and cloud data storage platforms
classify data and files across the entire company
Easily identify sensitive, high-risk, obsolete, duplicate or redundant data
Ideal for synchronization with data warehouses

b2b marketing
SnapLogic’s tool is useful for connecting a series of users to information.

Its pipelines are a simple way to connect data across multiple sources for analysis.

Use cases include:

automation of data loading processes and standardization
Creating workflows for department-specific analyses
Activation of key actions based on data collection
Ideal for one-way workflows

b2b marketingZapier is one of the most popular iPaaS solutions on the market, providing automation options for thousands of apps and use cases.

But Zapier is a different kind of iPaaS than the others on this list because it specializes in automating cross-app workflows based on the principles of triggers and actions.

Zapier does one-way, one-time data pushes between apps, which means it’s not optimal when trying to achieve true data synchronization between systems.