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The second reason is today’s cultural context. The combination of these factors offers fertile ground for a bountiful harvest of success. Typically, these types of active live sessions come in one of two ways: either you plan the live event around your product with the influencer, or you request a […]
In the age of the internet, our relationship with personal connections can be a double-edged sword. In some ways, social media keeps us more and less connected to other people, while we feel more free to share who we are with the public than any society previously did, we also […]
With so much information to consider, it is essential to use a tool to study the characteristics of the search results page (SERP) and its positioning within it. We suggest some tools: Semrush Position Tracking Semrush Position Tracking tool helps you track your SEO and PPC efforts, see how your […]
Today, the SERPs are more competitive than ever, and there are additional features that we can optimize beyond the traditional for organic results. Video carousels Google states that more than eighty percent of people surveyed jump between online searches and YouTube videos during their product searches to buy. A video […]
Some actions can be taken to optimize a website for competitive search engine result pages (SERPs). Here are some practical tactics: Optimize your top 10 ranking keywords for a featured snippet A snippet is an excerpt from a website that appears on a SERP to answer a user’s question, so […]
For this particular result (at least in Google Canada), the paragraph answer box belongs to CBC (Canadian Broadcasting Corporation). Do some searching on Google and, if you haven’t already noticed, you’ll see that many SERPs include a featured snippet at the top of the page, especially if the query is […]
worrying about many things at once, an unavoidable requirement when living in the digital world. And to top it all off, they need to keep their eyes on the future to spot the next tipping point before anyone else and act boldly accordingly. So when I see something like this, […]
