Home » Zvemukati kushambadzira kwesaas: iyo yakakosha strategy kune yako technology kambani

Zvemukati kushambadzira kwesaas: iyo yakakosha strategy kune yako technology kambani

Munyika ine simba uye Zvemukati kushambadzira kwesaas inokwikwidza yeSoftware seSevhisi (SaaS) makambani , kumira kunze uye kubudirira kunoda zvinopfuura chigadzirwa chakasarudzika. Iwe unofanirwa kuvaka brand yakasimba, gadzira inotungamira inotungamira uye chengetedza vatengi vako kubatikana uye kugutsikana. Uye ndipo panouya kushambadzira zvemukati sechinhu chine simba chekufambisa kukura kwebhizinesi rako reSaaS.

Kuvaka Chiremera uye Vimba muSaaS Market

MuSaaS universe, kuvimba ndiyo hwaro hwehukama hunogara hwevatengi. Kushambadzira kwemukati kunokubvumira kuti uzvimise sechiremera mune niche yako, kugovera ruzivo uye hunyanzvi nevateereri vako. Nekugadzira zvemhando yepamusoro uye zvinoenderana, unoratidza kuti unonzwisisa zvinodiwa nevateereri vako nematambudziko, uchiwana kuvimba kwavo nekuvimbika.

Kukwezva uye Kushandura Vanokwanisa Vanotungamira

Kushambadzira kwemukati inzira inoshanda yekukwezva vanokwanisa vanotungamira mune yako yekutengesa funnel. Nekugadzira zvemukati zvinogadzirisa marwadzo uye zvinodiwa zvevateereri vako vavanonangana, unokwezva shop vashanyi vanofarira mhinduro dzako. Shandisa SEO matekiniki kukwirisa zvirimo uye kuona kuti inowanikwa mumainjini ekutsvaga. Nehurongwa hwekudanwa -kune-zviito (CTAs) , unogona kushandura vashanyi ava kuva vatungamiri nekupa zvinhu zvakapfuma, zvakadai se-e-mabhuku uye webinars, mukutsinhana nemashoko avo.

Kuchengeta Kwenguva Yakareba Kwemutengi uye Kubatanidzwa

Kuchengeta vatengi vako vakabatikana uye kugutsikana kwakakosha pakubudirira kwechero SaaS kambani. Kushambadzira zvemukati kunoita basa rakakosha mukuchengetedza vatengi nekupa ruzivo seo uye sem yeb2b kushambadzira: zvishandiso zvinokosha zvekubudirira kwekambani yako runobatsira uye rwakakodzera runovabatsira kushandisa software yako zvizere uye kuwana kukosha kwakanyanya kubva mairi. Gadzira zvega zvemukati zvevatengi vako, senge advanced tutorials, webinars, uye kuwana kune nharaunda dzepamhepo, kuti uvachengete vaine ruzivo, kubatikana, uye kugutsikana nemhinduro yako.

Content Marketing Strategies for SaaS

Kuvaka inoshanda yekushambadzira yemukati yekambani yako SaaS, funga anotevera maitiro:

Gadzira bhurogi yemubatanidzwa: Shingairira yakakodzera, SEO-yakagadziridzwa blog zvinyorwa zvinofukidza misoro inofarira vateereri vako uye pindura mibvunzo yavo mikuru.
Gadzira e-mabhuku uye thailand data mapepa machena: Ipa zvakadzama uye zvakakosha zvemukati, senge e-mabhuku uye machena mapepa , kukwezva vanotungamira vanokwanisa uye kuratidza hunyanzvi hwako mumusika.
Bata webinars uye zviitiko zvepamhepo: Simudzira webinars uye zviitiko zvepamhepo kudyidzana nevateereri vako, ratidza zvigadzirwa zvako nemasevhisi, uye gadzira zvinotungamira.
Shandisa infographics nemavhidhiyo: Gadzira infographics uye mavhidhiyo kuratidza ruzivo nenzira inooneka uye inoyevedza, zvichiita kuti zvirimo zvive nyore kunzwisisa nekugovana.
Chengetedza mari muSEO: Gadzirisa zvemukati zveinjini dzekutsvaga , uchishandisa akakosha mazwi uye SEO matekiniki kuti uwedzere kuoneka kwako pamhepo uye kukwezva organic traffic kune yako webhusaiti.
Kurudzira zvirimo pasocial media: Shandisa social media kusimudzira zvirimo, dyidzana nevateereri vako uye kuvaka hukama nevanogona kuve vatengi uye vanodyidzana.

Verenga Sezvakaita Vanotungamira

Like Leads isangano rakasarudzika muB2B Kushambadzira kweSaaS , ine hunyanzvi mukushambadzira zvemukati , SEO , inbound kushambadzira uye mamwe maitiro edhijitari. Isu tinogona kubatsira kambani yako kugadzira uye kuita inoshanda yekushambadzira yemukati nzira inoburitsa kongiri mhedzisiro yebhizinesi rako.

Bata isu uye uone maitiro atinogona kutyaira kukura kwekambani yako yeSaaS kuburikidza nekushambadzira zvemukati.