The new cookie law brings some new legislation and has revolutionised both web developers and graphic designers. One of its first effects is that it makes it easier for users to accept cookies.
According to the European Privacy and Electronic Communications Directive (ePrivacy ) in force since 2002, colloquially known as the “cookie law”, all websites must ask users for their express consent to install cookies . However, non-expressed forms of consent (opt out) have emerged that are not considered entirely legal.
Although the draft was presented in 2017, it was not until 2019 that the new cookie law came into force. It was approved with websites in mind. However, it also affects other areas of digital marketing: one of them is undoubtedly email marketing .
Email marketing is one of the most powerful tools for companies and e-commerce. The main concern now is how the new cookie law will affect email sending.
[bannerHero]
TABLE OF CONTENTS
What are cookies and how do they work?
Types of cookies
The ePrivacy Directive
What changes does the new 2019 cookie law bring?
How the new cookie law affects email marketing
1.- Obtain the consent of subscribers
2.- Users must be informed from the registration form
3.- Consent from previous philippines telegram phone number list subscribers must also be obtained.
4.- Provide information about the privacy policy
5.- Obtain permission to use additional cookies
What are cookies and how do they work?
A cookie is a text file that is stored on a user’s computer when they access a website. When they visit the same site again, the cookie recognises the browser. It then tracks and records the user’s behaviour on the website . In other words, it stores user preferences and other information.
The main function they perform
A is to collect this information to improve the user experience. In top 5 techniques to optimize the user registration phase other words, they save data such as authentication or language settings so that they do not have to collect this information every time. This data storage occurs anonymously.
Personal data is only recorded when authentication is required. However, it should be noted that this information is only accessible to the browser that created the cookie . In fact, the browser can be configured to reject all bh leads cookies. Although it is true that many web services may stop working correctly without them.