How to analyze your competitors From large corporations to small businesses, celebrities to homemakers, children to seniors (and don’t forget dogs and cats!), there are billions of social media users, and nearly as many digital marketers are helping businesses win new customers on social media. How do you stand out and outshine your competitors?
Social media users have How to analyze your competitors no shortage
Choices when it comes to accounts and content, so you need to work harder to meet their needs and capture their interest.
But producing content that’s more compelling than your competitors’ is no easy feat. You need to identify their top-performing (and underperforming) posts. This is where social media competitive analysis comes in handy , and we can help.
In this guide, find all the steps for setting up a fax lists competitive analysis of social networks using SEMrush’s Social Media Tracker :
First, we’ll reveal who your biggest
online rivals are and analyze their best practices on Facebook, Twitter, Instagram (historical data only for accounts logged in before April 4, 2018), as well as YouTube and Google+.
- Next, we’ll help you identify the best-performing content on each of these social networks, with special attention paid to special offers and promotions.
- Finally, we’ll show you how to find out which jason felice imports manager hashtags your competitors are using, and track mentions of your brand.
Set up your campaign
Let’s say your business offers pet food delivery services… How can you stand out in this highly competitive niche?
First, by conducting an analysis to compare your own social media strategies with those of your competitors. To do this, simply set up a project on SEMrush and select “Social Media” in the “Projects” dashboard.
The tool automatically suggests tracking your social media accounts. Connect your accounts to the tool. Then, enter your competitors’ domains and also check that the suggested social media accounts are correct.
Once you’ve added your competitors
the next step is to discover those you may not have known about. To do this, you can, of course, use many social media market research tools… but the Organic Research report makes it easy.
All you need to do is enter your domain, choose the fax marketing appropriate language database and you will get the following report:
Pay particular attention to the bubbles above and to the right of yours. These represent competitors whose total traffic exceeds yours and whose keyword rankings are higher than yours.