As a rule, when it comes to preparing a video for your website or YouTube channel, many marketers are stumped. After all, making a video is not just writing an article or photographing a product from several angles. And it’s not even like making a commercial offer. Video is something that people do in Hollywood, or at least in a video production studio. Video is expensive, time-consuming, and it’s unclear how it pays off. But what if I tell you that you’re wrong, and that making a video is actually easy?
In today’s article, I’ll tell you how to start using video for the benefit of your business. I offer you a step-by-step guide to action.
Step 1. Determine the goals of the video and, as a result, understand what to film
First of all, you need to understand for what purpose you are creating a particular video. After all, depending on the tasks facing the video, both its content and the form of presentation are determined.
Below is a list of basic goals and direction options for a video:
- To make it easier for a potential client to get acquainted with a product or service? – Product or service reviews, as well as videos in the style of “how to make the right choice?” are suitable.
- To increase your expertise in the eyes of your target audience? – A video in the style of “Useful tips” or “How is it done?” will solve the problem.
- To attract new employees? – Make an interesting video about your team, about how it is to work there.
- To increase trust in your company? – Make videos with video testimonials from your clients.
- To attract attention to your company? – Shoot an out-of-the-ordinary video, something weird and fun that people will want to greece phone number data share with their “friends” on social networks.
Read more about video topics in the article”7 Ways to Use Video to Increase Online Store Conversion”.
Example of a fun video about the product:
Step 2. Write a script
If you want to make a quality video, you must crawler data have a script. It is only from the outside that improvisation makes the video interesting – a person who does not know you will simply consider you an unprepared and irresponsible amateur.
To write a script, follow these steps:
- Decide on the number of “speakers” in the video – will it be a monologue, a dialogue, a silent film?
- If it’s a monologue, take a blog article and adapt it for oral narration. If there is no article, write from scratch, focusing on the features of speaking “aloud”.
- For a dialogue, it is very important to ensure lively speech – short sentences, emotional coloring. In addition, it is important to backlinks database: qualitative analysis write out the sequence of lines so that the presenters do not interrupt each other.
- Consider the timing of the video – cut and shorten to leave only what is necessary.
- If you have a silent film, then clearly describe what appears and after what, what facial expressions the actors have, what the nature of the video is.
An example of a well-developed script for a dialogue.