We have long been living in a time when every self-respecting company is represented on the Internet. But, unfortunately, not everyone understands how to properly launch and promote. This article is not only for those who already have a business, but also for those who are just starting out. So, how to do business on the Internet?
1. The first thing you should do is decide on a product or service . If you already have a business, then go straight to the second point. If you are still choosing a field, then there are two options:
- Do what you’ve loved to do all your life. Use your talent and the money will come.
- Look for examples of profitable businesses and good business models. Many shops/restaurants/online schools list of anhui cell phone numbers etc. are created based on a ready-made solution. And the lack of a unique, inimitable idea does not prevent you from making money. On the contrary, something new, unknown may not work (but this does not mean that you need to put up with it ).
2. After choosing a niche, product and service, you need to analyze demand.
On wordstat.yandex.ru, enter the service you plan to provide or the product you would like to sell and you will see how many requests there were this month. If you are going to do business within your region, then be sure to select it in the search settings in wordstat.
We have decided on Wordstat, we are going to Avito, Yula, Profi, YouDo, etc. (if you are planning to do business in goods, go to marketplaces like Wildberries, Ozon, etc.). If there is competition , that is good, but if there are many competitors, then it is worth thinking: how will you stand out, what is your USP (unique selling proposition)?
3. We look at competitors
To understand how to differ from competitors sms marketing for the insurance sector: an effective guide you need to understand what they are. You need to highlight the most popular ones, try to find out why they are so popular and due to what. Think about what you could adopt from them, and what you could do even better? Large businesses mainly stand out due to price, quality and service, but small businesses, most often, due to something new and unusual (it is already very difficult to surprise us with something, but some do it). But the most important thing: there is more trust in those who have been on the market for a long time , and it is difficult to earn it if you are just starting out.
4. Select a site
Despite the fact that applications and sites are our profile. We do not advise you to go and make a website right away. If you want to deal with goods, then even more so. There are a lot of aggregators and marketplaces where you can place your business. If you have services business leads then social networks are the best place to start . Instagram, VK, Facebook, these platforms are enough to test the demand for your services. If you have been on the market for a long time, then it makes sense to make a website. To understand which website or converter to choose, you can read this article
5. We make the appearance (logo/identity/design)
Now that you have decided on a platform for placement , it’s time to take care of yourself 🙂 Update your corporate style, work on your identity, make a nice design for social networks. Why, you ask? It’s simple – you can beat half of your competitors, simply by using a more presentable wrapper.
6. Setting up/developing the converter
We launch the converter (any resource that can convert a visitor into a client). Be sure to google examples of correct converter design. For social networks, these are one set of rules, for a website, these are different, but the main thing is that the converter is easy to use and quickly gets the necessary information.
7. Launch advertising
Now it’s time to launch a stream of potential customers to your converter. Don’t expect to immediately receive a sea of orders (although there are such examples). A converter conversion of 1-3% is good, but the norm greatly depends on the type of business you are engaged in. That is, if out of 100 people who clicked on your ad, 1 lead left a request or contacted you , this is the norm, but on average for the chamber. If you sell yachts, then most likely 0.01% will be the norm for you and will cover all costs.
8. We get a Business Model
We get a model that shows how profitable it is to sell what you sell
So we have:
- Corporate identity
- Converter
- Advertising
Now we need to collect the indicators. The average cost of a lead (attracted call, application), or even better, the cost of a client. To calculate this, calculate the amount of money spent on the advertising budget and divide by the number of clients. This will be the cost of your client.
How much does a client bring? Let it be 50,000 rubles (this is the variable “X”). Let’s say you spent 30,000 rubles to attract a client (variable “Y”), he paid you 50,000 rubles. But you also have the cost of the product or service, for example 40,000 rubles. In total we get: 50,000 – 40,000 – 30,000 = -20,000 rubles – unfortunately, you’ve failed. There’s something wrong with your model: either the price of the product, or the cost of the attracted client, or the cost. Accordingly, if everything is the other way around, then you’ve succeeded! But the situation can change at any moment and you need to adjust the indicators in time, stop/start traffic, change, move and develop.
9. It’s time for hypotheses!
If the result is unsatisfactory , you need to understand that this is not the end. It’s time to test different ideas to achieve better results.
Hypothesis 1: change the platform (converter)
Maybe your website is crap? Or your social networks are disgustingly designed. Compare yourself with your competitors, but objectively. If you can’t do it objectively, show it to your business friends to get feedback.
Hypothesis 2: Change the advertising channel
There are cases when advertising takes off on Instagram, but does not pay off in Yandex Direct, so try different options.
Hypothesis 3: change the target audience
Or maybe you’re not showing ads to the right people at all? Are you making fancy and elite suits? Show ads to a wealthy audience.
Hypothesis 4: Change the USP
There are also cases when your USP looks flawed or even funny compared to your competitors, and your potential customers don’t even want to buy. Change your USP. We will tell you how to make good USPs in one of the following articles.
Hypothesis 5: Change product/service
Well, the most important hypothesis is to change the vector of activity, not necessarily radically, instead of developing websites, sell the development of CRM systems, instead of selling consumer goods from China, sell branded items from Italy. The main thing is not to stop and look for something new (or well-forgotten old), something of your own and something that is in great demand.
The most important idea in this article: Use an iterative approach and analyze the results in numbers (in the form of before and after). By an iterative approach we mean an approach in which there is a hypothesis (idea). We roll out one hypothesis after another until we arrive at the necessary result. By the way, the absence of orders, purchases is also a result. If you have such a result, then the problem may be in two things. The first is inadequate hypotheses. The second is an unnecessary product.