With so much information to consider, it is essential to use a tool to study the characteristics of the search results page (SERP) and its positioning within it. We suggest some tools: Semrush Position Tracking Semrush Position Tracking tool helps you track your SEO and PPC efforts, see how your competition rates, and identify opportunities to reach your audience based on market trends. Similarly, it tracks your position and helps you select domains and keywords to monitor.
Moz Keyword Explorer
The Moz Keywork Explorer provides a SERP analytics breakdown of links and social data at each ranking position. That way, you’ll be able to Cambodia Phone Number Data understand why pages rank the way they do, and you’ll be able to build higher-quality keyword lists. Ahrefs Rank Tracker Ahrefs Rank Tracker allows you to keep an eye on your Google rankings on desktop and mobile devices in 170 countries. Gives you insights into the following SERP features: Featured Snippets, Sitelinks, Top Stories, Image Packs, Thumbnails, Top Ads, Bottom Ads, Purchase Results, Knowledge Cards, Dashboard of knowledge, videos, tweet box and “other people asked too”.
Other SEO tools
There is an SEO tool for every level of user, from the novice to the most knowledgeable. Essential information on some paid SEO tools from Search Engine Journal (SEJ) worth considering include:
Majestic – Allows you to see where your link originates from. Compare links and determine the total weight of each backlink.
Spyfu – is a search analysis tool for SEO keyword searches. It allows you to search for a domain and see every site it has come up on in Google. Similarly, it has a SERP checker.
Mangools – Has a basic set of tools for beginners and is easy to use.
Frequently Asked Questions About SERPs
What is the difference between SERP and SEO?
Search Engine Result Pages (SERPs) are pages you see when you use search engines such as Google, DuckDuckGo, and others.
On the other hand, search engine optimization (SEO) is a set of practices that use keywords, hyperlinks, high-quality content, and other elements to improve the positioning of a website and its contents in the SERPs.
What is position in SERP?
SERP position is defined based on where a website or content appears on the first page of search engine results. A well-optimized site will be at the top of the organic search results.
What is SERP marketing?
SERP marketing uses all available tools to ensure that a website or content is optimally visible on a SERP. Such tools include: keywords, sitelinks, quality content, social media activity, descriptive and accurate video titles and images, reviews, Q&A page, quality images, and more.
What are the SERP features?
SERP features are all results from a Google search engine result page (SERP) other than a standard organic result (blue link).
What are the most common SERP features?
The most common SERP features are featured snippets, “other people also asked”, video and image carousels, and local packs.
Featured Snippets are Executive List portions of advertising that are taken directly from the organic results to answer a question or clarify an idea. Featured snippets appear at the top of the SERP.
“Other people also asked” and “Related questions” posts highlight or link to other questions related to a specific search. “Other people also asked” posts receive high visibility on the SERP.
On the other hand, video carousels highlight the most relevant videos and images related to a certain search
