Should your accounting firm invest in content marketing or just buy leads, is this the right fit for your firm’s goals? ” In this article, I want to talk to you about two ways to acquire clients for your accounting firm: investing in content marketing or buying leads directly? I wanted to touch on this topic because recently, I heard some “experts” in the accounting world “yelling” that investing in content marketing and having a strong accounting website is the attitude of a “dumb” accountant. Accounting entrepreneurs who invest in digital marketing to promote their brand are “wasting money,” they say, because accounting firms don’t need.
A website or content strategy and might
As well invest in a direct marketing strategy. Guided buying and already having instant “results”…and “blah blah blah…” before any action or investment, i need you… before i get into which strategy is best, that is, if investing in content marketing or buying leads is in Germany Email Database your best or worst interest, i need to talk about a few things that might make sense to you in order to guide you of investing in any strategy to win new clients. It’s no use investing in content marketing or lead generation without having the basics of a successful accounting firm, namely: don’t know who the target audience.
You want to serve is people who
Want to serve everyone drastically reduce the conversion rate of qualified leads, end up attracting no one, and waste a lot of energy on people who don’t care. When you position yourself as a “general practitioner” in the corporate market, the competition will be much greater, and it will be difficult for you to become a reference. Basket of services and products not clearly defined and priced Executive List do you already know what to sell and how much to sell it for? Saying it generally sells accounting services is tantamount to “rainwater” because every accounting firm sells “accounting services”, which turns accounting services into a commodity in the corporate world.