The most important marketing trends in 2022 according to Kamila Cichocka, CMO Lead at Microsoft.
In the outline we have developed, we present 5 global trends.
And being close to the needs of recipients is very important these days.
On LinkedIn , Wedel CEO Maciej Herman also had a very interesting discussion about the Effie awards submissions. Herman has the impression that Polish marketers are out of touch with reality, and even worse, with today’s consumer. The discussion under the post shows that we have divided opinions, that marketing is changing, that many of us have a completely different approach. So what is marketing? We can answer this question in the following way: it is responsible for creating and fulfilling customer expectations, but also for meeting their needs, i.e. satisfaction.
Change is the only thing that is certain right now. The pandemic crisis has accelerated many processes and influenced the attitudes of our customers. The pandemic has contributed to changes that would probably take place in a few years. The Digital adaptation by sector chart shows how user behavior has changed in the first 6 months since the outbreak of the pandemic. An increase in users who have experienced digital contact with products or services can be seen in all industries. What’s more, digital growth is currently dominant in every industry. In 6 months, 12 million users of online services have been added in Central European countries, including 3.6 million users in Poland alone, which also means a 40% increase in the number of people aged 65+ using online services.
This is the group that Marketing Director has grown the fastest during the pandemic.
Good marketing is digital marketing in 2032: what do industry leaders predict? not just the domain of large corporations. Small brands, if they are honest and authentic, can build their customers’ experience. And an additional promise, such as safety and its fulfillment, will make consumers trust the brand, and this is more than just a purchase-sale relationship, as the examples below demonstrate.
On the one hand, the start-up Your KAYA, which does not write directly about self-confidence, but you can still read it between the lines, and on the other hand, the large corporation P&G, which writes directly about self-confidence and calls one of its sub-brands always discreet . This example shows that good marketing is not only the domain of large corporations. It is not enough to just make a promise to the customer,
but also show how we will fulfill it.
In this case, the Zalando brand stands out on the market, promising a quick return of purchased products. In the package ej leads you get a label ready for return. Does this mean that the brand loses on these returns in the long run, in contrast to those brands whose returns policy is hidden in small letters in the tabs of the website? This brand makes a promise and fulfills it. This provides security and certainty, and is not at all related to increasing sales. Let’s remember that the world is changing and validation of goals should also take place continuously over the years.
5 Global Marketing Trends According to Deloitte
#1. Purpose
The world has been forc to confront one of the greatest crises of this century—the coronavirus pandemic. People and businesses around the world are facing countless uncertainties. How do organizations navigate a reality where their products and services may no longer be in the same position they were before the outbreak? For some, that may mean stepping up their community building efforts, and for others, it may mean supporting their employees.