3 Access Restriction
We called the section “Online store in 59 minutes”, and within its framework 20 videos will be released, lasting 2-3 minutes. Each of the honduras phone number data videos will be devoted to one important topic, and as a result, everyone will learn how to build a successful and profitable business on the Internet.
The column’s host, Natalia Brinza, head of the customer service department, knows first-hand the secrets of successful online stores. In the first episode, we’ll talk about where to start your own online store. When you have an idea and an irresistible desire to create your own online business, what should you do first?
2 “You to me, and I to you”
This is the principle of reciprocity. If you want to get something, you must provide something useful in return. With content marketing, you give users useful information that will benefit them, and in return you receive an email that is useful to you.
Make access to information closed to make it crawler data clear that this content is available only to a select few. More precisely, to those who give you their email. This way you will create the effect of inaccessibility, and along with it the illusion of the importance of the information. People are already designed in such a way that what is harder to obtain is valued and desired more.
4 Focus on benefits
Even though your website visitors don’t have to pay for the content, people may still have doubts: “Do I need to attend a webinar?”, “Do I need okrs and seo: how to set operational objectives for your seo strategy? a white paper?” By emphasizing the benefits that a person will receive from this material, you will stimulate them to take the action you need.
5 Freebies
And of course, if you give content for free, then emphasize it. Everyone loves free stuff 🙂
To get results, it is important to remember. That content marketing is not a. One-time project, but a process that. Needs to be monitored, analyzed for effectiveness. And regularly improved. It is imperative. To create a content plan, as well as develop. Seeding tactics for distributing your content. Read more about this in the article”how is. It done? We create a content strategy”.
This post was written based on my presentation at the Emailconference, an email marketing conference that took place yesterday in Kyiv. You can watch the presentation below.