Hofisi yevatori venhau Shingairira Hofisi mub2b inobata basa rakakosha mune chero bhizinesi, asi muchikamu cheB2B (bhizinesi-kune-bhizinesi), marongero ayo anofanirwa kugadziridzwa kuti agadzirise kuomarara kweveruzhinji uye kutengeserana pakati pemakambani.
Kusiyana neB2C (bhizinesi-kune-mutengi), B2B inoda imwe nzira yakasarudzika yekuvaka chiremera, kuvimba uye Shingairira Hofisi mub2b kuoneka pakati pemaneja nevanoita sarudzo.
Muchinyorwa chino, isu tichaongorora kuti hofisi-yakabatana yekudhinda hofisi inogona sei kuwana yakasimba mibairo mumusika weB2B.
Chii chinonzi Press Relations muB2B Sector?
B2B press hukama itsika inosanganisira kugadzira nzira dzekuisa kambani mumusika kuburikidza nenhau. Pfungwa iyi ndeyekuvaka chimiro chakanaka uye chakavimbika kukwezva mamwe makambani uye kumisikidza hukama hwakasimba. Panzvimbo yekutaura zvakananga kumutengi wekupedzisira, kutaurirana kune mamwe makambani.
Musiyano pakati peB2B neB2C muPress Office
MuB2B, kutaurirana kunowedzera tekinoroji uye chinangwa, yakatarisana nehunhu hwakadai sekushanda, hunyanzvi uye kudzoka mukudyara. MuB2C, mishandirapamwe inowanzova yakanyanya manzwiro uye yakatarisana neruzivo rwemutengi.
Kukosha kwehukama hwe Press muB2B Sector
Hukama hwenhau hwakakosha pakuvaka mukurumbira uye chiremera mumusika weB2B. Makambani akanyatsogadziriswa uye anozivikanwa munhau anoonekwa seakavimbika zvakanyanya, izvo zvinogona kufambisa nhaurirano uye kupera kwebhizinesi.
Reputation Building
Mukurumbira chinhu chakakosha muB2B. Kana kambani inotaurwa mumotokari dzine mukurumbira, izvi zvinowedzera telegraph data kuvimba kwemamwe makambani, sezvavanoona kuti mhando iri kushanda uye yakakosha mumusika.
Kuwana kufukidzwa munhau kunobatsira pamutemo hunyanzvi hwekambani, kunyanya mune tekinoroji uye yakaoma niches.
Nzira yekugadzira B2B Press Relations Strategy?
Kuti hurongwa hwehukama hwenhau hweB2B hubudirire, zvakakosha kutevedzera mamwe matanho akakosha.
Tsanangura Vateereri Vavariro
Kunzwisisa kuti ndevapi vanoita sarudzo mukati memakambani aunoda kusvika ndiyo nhanho yekutanga. MuB2B, maitiro ekutenga anosanganisira mamwe matanho uye vanhu vakawanda, izvo zvinoita kuti kutaurirana kunyanye kunetsa.
Ziva Zviteshi Zvekurukurirano Zvakakodzera
Chikamu cheB2B chinoda sarudzo yekungwarira yematanho ekutaurirana. Mamagazini ehunyanzvi, bhizinesi como o kushambadzira b2b pode Impulsionar o sucesso de edTechs no setor dzidzo portals uye indasitiri zvinyorwa zvinowanzo shanda kupfuura zvechinyakare midhiya.
Gadzira Hukama neVatori venhau
Kuchengeta hukama hwakanaka nevatori venhau vanovhara musika weB2B kwakakosha. Idzi nyanzvi dzinogona kuve mubatanidzwa mukuru kana zvasvika pakushambadza nyaya dzebudiriro, kutangwa kwechigadzirwa uye ruzivo rwemusika.
Matanho eKuwana Mhedzisiro muB2B Press Office
Yakakosha uye Inodzidzisa Zvemukati: Paunenge uchigadzira zvemukati zvenhau, nzira yacho inofanirwa kugara iri yehunyanzvi uye inodzidzisa, ichipa mhinduro kumatambudziko emusika kana ruzivo rwakakosha;
Nyaya Yezvidzidzo: Mhosva thailand data dzekubudirira inzira yakanaka yekuratidza kuti kambani yakagadzirisa sei matambudziko evatengi. Ichi ndicho chimwe chezvishandiso zvakanyanya kumakambani eB2B;
Tsvagiridzo Yemusika: Kuburitsa tsvakiridzo yakasarudzika kana kudzika-kuongorora kwemaitiro eindasitiri kunobatsira kuisa kambani semutungamiri wepfungwa;
Kukurukurirana Kwakabatanidzwa: B2B hukama hwenhau hunofanirwa kuenderana nedzimwe nzvimbo dzekutaurirana kwekambani, sekushambadzira kwedhijitari. Kubatanidzwa pakati pezvirongwa kunowedzera migumisiro;
Kushambadzira Kwemukati : Izvo zvirimo zvinogadzirwa neanopa mazano zvinogona kushandiswa zvakare mumazano ekushambadzira zvemukati, kusimbisa meseji yemhando mumatanho akasiyana;
Kutora chikamu muZviitiko zveIndasitiri: Kutora chikamu mumitambo, masemina uye zvimwe zviitiko zveindasitiri kwakakosha kusimbisa kuvepo kwekambani. Kutora mukana wezviitiko izvi kukurudzira kubvunzurudza uye kutaridzika kwenhau kunowedzera kuoneka.
Zvinetso zvePress Office muB2B
Yakareba Kutengesa Cycle: Kusiyana neB2C, muB2B kutenderera kwekutengesa kwakareba, zvinoreva kuti hukama hwemapepanhau hunogona kutora nguva yakareba kuti huoneke. Kukurukurirana kunoda kuenderera mberi uye kunoenderana;
Yakaoma Segmentation: Muchikamu cheB2B, makambani anowanzo kuve neakawanda akakamurwa vateereri. Izvi zvinoda kugadziridzwa kukuru kwemaitiro enhau;
Kubudirira Metrics: Kuyera kubudirira kweB2B hukama hwehukama zano kunogona kuve kwakaoma. Zviratidzo zvakadai senhepfenyuro yenhau, zvinyorwa uye kubatanidzwa zvinoda kuongororwa nekufamba kwenguva.
Verenga Sezvakaita Vanotungamira
Hukama hwevatapi venhau muchikamu cheB2B chishandiso chine simba chekugadzira kuoneka, kuvaka mukurumbira uye kumisa hukama hwakasimba. Zvisinei, kuwana migumisiro kunoda nzira yakanyatsotsanangurwa, ruzivo rwakadzama rwevateereri vakanangwa uye kutaurirana kwakanaka.