How to Use Online Reviews Properly in Content Marketing?
Today, customers of all companies in the world can interact with their brands without leaving home. Thus, the enthusiastic exclamations of a satisfied customer can be left on the company’s website, and the fact that you were served poorly in a restaurant can also be reported on a special resource. As a result, online reviews have become a
lever for pressure from consumers.
Several principles for using online reviews on organizations’ websites:
1. There is no need to be afraid of negative reviews
Some companies simply do not want to introduce a feedback and suggestion system because they are afraid of negative comments. In their opinion, this will greatly lower the company’s rating, but life shows a completely different picture. If the company works conscientiously, then the reviews are mostly positive, and about ten percent of letters are negative comments, and this is an excellent result. Moreover, the client will be convinced that the company is alive and also makes some mistakes, but corrects them. Only positive reviews can raise doubts.
2. The section with reviews should be placed in a prominent place
Experience has shown that a factors to consider when selling an ecommerce business company seems more reliable and serious if the reviews section is placed in an easily accessible place. The word of mouth principle is more likely to work here. A random visitor saw the reviews of others, read them and was inspired.
3. Never ignore negative reviews
If it so happens that guinea lists some complaint has appeared, then it should be commented on as soon as possible. This is very important for buyers or visitors who are simply scrolling through reviews. They will be convinced that the company monitors the quality of its products and service. It is very important to make sure that the dissatisfied client leaves a positive or neutral review later.
4. Customer feedback needs to be personalized
In this case, we are talking about the fact that when communicating with a client, you need to call him by name so that he understands that you are talking to him personally, and not to clients in general. This disposes the client, evokes positive emotions in him and allows you to resolve even some conflicts.
5. Get pages on social networks
Social networks are a very powerful marketing ploy, so all successful companies try to take a position on this resource.
So, to make a profit and improve your reputation, don’t miss the opportunity to establish communication with your customers.