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AI on the Pitch: Artificial Intelligence and Data Protection in the World of Soccer

In recent years, artificial intelligence (AI) has taken on an increasingly important role in the world of football. This technology has not only transformed performance analysis, tactics and training, but has also brought fundamental innovations in data security and protection. In a scenario where sensitive and private information and data circulate more frequently, AI emerges as an essential tool for both the digital and physical security of clubs and stadiums.

Artificial Intelligence beyond the four lines

On the field, AI has already proven to be revolutionary. Coaches and analysts can now gain detailed insights into player performance. Advanced telegram data analyze game patterns, tactical movements, and even the physical fatigue of players, helping to prevent injuries and develop more efficient strategies. In addition, AI has facilitated real-time decision-making, allowing for more precise adjustments during matches.

Off the pitch, Artificial Intelligence plays

An equally crucial role. Clubs are increasingly using technological solutions to protect strategic and financial information. AI systems are capable of identifying anomalous patterns that may who has the best backlink database? semrush vs competitors [study] cyberattacks, ensuring the integrity of databases – an extremely valuable asset in sports. This technology also ensures that athletes’ personal and health data is handled securely, in compliance with the General Data Protection Law (LGPD).

On the other hand, in Brazil, the General Sports Law (Law No. 14,597/2023) introduced the mandatory use of facial recognition in stadiums with more than 20,000 seats. This measure facilitates access control and combats scalping, in addition to ensuring that only authorized individuals can enter stadiums. Linking tickets to fans’ biometric data combats fraud and facilitates the identification of people with legal restrictions.

Wearing the privacy shirt

However, the use of this technology also raises critical privacy and data protection issues. Although the LGPD allows the processing of biometric data to comply with legal obligations, the processing must be carried out responsibly, with data collection and storage limited to what is strictly necessary to ensure security. The balance between security and respect for privacy is one of the biggest challenges in this new era of “smart” stadiums.

While the benefits of AI and technology in football are clear, the privacy risks cannot. The use of biometric data, such as facial recognition, requires careful management to prevent abuse and breaches. It is essential that clubs and b2c fax organisers ensure that this data is transparently. Clearly informing fans about how their information is being handled.

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