Now that you know what a marketing agency is and what a freelancer is, you’re ready to evaluate the pros and cons of working with each to manage small business email list your digital marketing. Pros and Cons of Working with a Marketing Agency .Below is a detailed overview of the advantages and disadvantages you might encounter.
The Pros of Working with a Digital Marketing Agency
- Broad Skills Range : Digital marketing agencies take the burden of hiring for you. They bring in top designers. Pros and Cons of Working with a Marketing Agency strategists, and content experts to provide clients with a variety of skills. These professionals often have years of experience, meaning you won’t have to endlessly repeat yourself or worry about your message getting skewed as it travels from your account manager to each professional. Because these people are experts in their field, you don’t have to come to the agency with everything already thought out. They’ll ask questions and help you dig deeper into your strategy to find the best solutions based on a variety of factors.
Digital tools and resources :
Because agencies work with many clients, they typically have more resources than the seo web agencies in san antonio texas average freelancer. These resources may include access to more advanced tools and better technology to help you with your marketing needs. That’s not to say a freelancer won’t have any technology at all, but it’s often more limited since the cost is spread across fewer clients rather than dozens. Some of the tools you can get from working with a digital agency include social media management platforms with deep analytics, automation programs to take your marketing to the next level, and analytics software to help you fine-tune your strategy.
- Scalability : A major problem that growing companies face when working with a freelancer is the inability to keep the same person around for long periods of time as your business grows. Having one person handle all of your marketing can mean you can’t run large campaigns for several months of the year, such as during peak seasons. It’s physically impossible for one person to handle that much work at one time.
- Connections and industry knowledge : When you hire a marketing agency, you may want to look for one that has experience in your specific industry. This means that the team has already studied in detail all the challenges and peculiarities that your business faces. In addition, the agency’s managers are likely to have connections in the industry that can provide additional insights that are not available from other agencies or freelancers.
Cons of Working with a Digital Marketing Agency
- Complex contracts : Typically, working with a digital marketing agency means entering into a detailed contract that clearly clean email outlines how you will collaborate and what the agency’s responsibilities are. This is in your best interest, as it protects you and makes it clear what services the agency is committed to providing. But it also means that you won’t be able to start marketing immediately, as the contract may take time to finalize.
- Longer turnaround times : Since you work through an account manager who delegates tasks to the appropriate people, there may be a longer turnaround time for delivery. Depending on your needs, this may be a challenge.
The Pros of Working with a Freelancer in Digital Marketing
- Flexibility : You can collaborate with a freelancer in a way that suits you. This can be either project work or a fixed monthly payment for specific tasks. This format can be more cost-effective, especially in the early stages of business development.
- Faster implementation : When you work directly with the person who will be doing the work, the time frame can be shorter. You won’t have to pass information through multiple team members, which can be very beneficial if time is tight.
- Quick Start : While a freelancer will likely have a contract and a specific work plan, there is less bureaucracy, so you can set up a collaboration in about a week, rather than the weeks or even a month that can occur with an agency.
- Cost : Working with a freelancer is often cheaper than working with an agency. However, you generally get what you pay for, and you may face long waits for campaigns to launch and missed opportunities while waiting for feedback from a freelancer.