Social Media Advertising

Social Media Advertising Opening an online account  ” is the most expensive keyword in France, with a CPC of €29.77 ( CPC Map, SEMrush )

Online banking is the sector with one of the most expensive keywords in France at the national level (with a CPC of €29.61) and at the regional level (€73.16 in Brittany) ( CPC Map, SEMrush )

For the “Kids Products” and “Electronics” categories, desktop is still popular, accounting for 26% of ads ( SEMrush Study: 5 PPC Myths )

There are now 8 million Instagram Business profiles

an increase of 1.6 million from September 2016. Small businesses make up the majority of Instagram advertisers and business profiles ( Sprout Social ).

1. 5 million brands advertise on Facebook, a number roughly equivalent to the population of Colorado ( Business Insider ).
2. By 2019, Instagram’s ad revenue will reach $10 billion ( The Drum ).
3. Paid social is becoming increasingly important for marketers, strengthening other channels, including search. Nearly 90% will invest in paid social media in 2018. 70% say they will invest more in paid social than last year ( Martech Today ).
4. Instagram will earn $5.5 billion from ads in 2018, representing 5% of the US digital ad market ( eMarketer ).

Display Ads

1. CTRs for native display ads are 8.8 times higher than the average display ad ( AppNexus ).
2. Internet & Telecom (social media, search engines, advertisers, etc.) were the most active in terms of Google Display Network usage (32%), followed by Retail (11%), Software (10%), Education (10%), and Web Services (8%). ( SEMrush Display Advertising Research ).

    

    

3. Ads with optimized banners and inserts attract b2b email list the most clicks in the display category ( Social Media Examiner ).
4. Programmatic advertising accounts for nearly two-thirds of all digital display advertising and is projected to reach $45.72 billion in 2019 ( App Nexus ).

Mobile Advertising

1. 60% of consumers click on mobile ads at least once a week ( Business Wire ).
2. Two-thirds of consumers can recall a specific brand whose mobile ad they saw in the previous week ( Hubspot ).
3. Marketers and advertisers invest 51% of their budget in mobile ads ( Impact BND ).
4. More than a third of Instagram users have used their mobile to order a product online – they are 70% more likely to do so than non-users ( Global Web Index ).

Video Ads

1. By 2021, video advertising will grow to be worth $22 billion. ( eMarketer ).

    

    

2. 81% of consumers mute video ads ( Optinmonster ).
3. Since the beginning of 2018, Reddit alex spiro project manager, wireless engineering has seen a 38% growth in native video posts, with its advertisers experiencing 2.3 times higher conversion rates and 3.5 times more engagement ( Reddit Blog ).
4. The top 10 ads on YouTube generated 539 million views , 14 hours of watch time, and 3.6 million likes ( YouTube Blog ).
5. While photo ads are the most common on Instagram, video ads have been on the rise. In fact, 25% of Instagram ads are video-only ads ( Sensor Tower ).
6. The first video to reach more than a million fax marketing views was a Nike ad featuring Ronaldinho ( Brandwatch ).

What are the most surprising facts for you? How could they be used to design a good paid advertising strategy in 2018? Share your thoughts in the comments.