The second reason is today’s cultural context. The combination of these factors offers fertile ground for a bountiful harvest of success. Typically, these types of active live sessions come in one of two ways: either you plan the live event around your product with the influencer, or you request a […]
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In the age of the internet, our relationship with personal connections can be a double-edged sword. In some ways, social media keeps us more and less connected to other people, while we feel more free to share who we are with the public than any society previously did, we also […]
With so much information to consider, it is essential to use a tool to study the characteristics of the search results page (SERP) and its positioning within it. We suggest some tools: Semrush Position Tracking Semrush Position Tracking tool helps you track your SEO and PPC efforts, see how your […]
Today, the SERPs are more competitive than ever, and there are additional features that we can optimize beyond the traditional for organic results. Video carousels Google states that more than eighty percent of people surveyed jump between online searches and YouTube videos during their product searches to buy. A video […]
Some actions can be taken to optimize a website for competitive search engine result pages (SERPs). Here are some practical tactics: Optimize your top 10 ranking keywords for a featured snippet A snippet is an excerpt from a website that appears on a SERP to answer a user’s question, so […]
For this particular result (at least in Google Canada), the paragraph answer box belongs to CBC (Canadian Broadcasting Corporation). Do some searching on Google and, if you haven’t already noticed, you’ll see that many SERPs include a featured snippet at the top of the page, especially if the query is […]
worrying about many things at once, an unavoidable requirement when living in the digital world. And to top it all off, they need to keep their eyes on the future to spot the next tipping point before anyone else and act boldly accordingly. So when I see something like this, […]
You already know that pricing is very important when selling in the marketplace. And, you also know, that there is a lot to consider when setting the price on a particular product. If you see that there is a large gap between your prices and your competitors’ prices, look at […]
Going data-driven is a goal for almost every eCommerce business. Its benefits are hard to deny. PwC found that data-driven organizations are 162% more likely to exceed their revenue goals. It was also found that leveraging data helps companies outperform their competitors by 6% in profitability and 5% in productivity. […]
What new opportunities would your customers gain if they could automate your product with Zapier? 3. Remote Challenges instead of Candidate Experience Too often, the Candidate Experience label hides improvements in communication with the candidate and fewer steps in the recruitment process. However, this does not solve the problems of […]
