Developers of websites, applications and programs have been debating for 2 decades what is more important: design or usability.
Leading companies rely on simplicity
(look at Google search engine) exit mobile phone numbers database which ensures fast loading and easy operation of the portal. However, this approach is not always suitable for online stores, news resources, where the user needs to be “hooked”.
What comes first – design or functionality?
Of course, the external design of the site should not pursue purely decorative goals. It is very important that each option meets specific tasks: simplifies surfing, helps to find the necessary sections faster. It is more appropriate to develop the design when the functionality of the site or program is already prepared. However, the web artist should be on the same wavelength with the developer, and not live his own life.
Otherwise, we will get absolutely autonomous values
A design that does not meet usability requirements. Something similar can be observed on various sites when working with a drop-down menu. One careless mouse movement — and the entire section disappears digital marketing in 2032: what do industry leaders predict? you need to look for it again. Another common manifestation of the conflict between design and functionality is the excessively close placement of buttons, which complicates surfing on devices with a touch screen.
So, there are 3 key approaches to design:
1. Practical. The emphasis is guinea lists on the comfortable use of the product, while “beauty” is relegated to secondary roles.
2. Aesthetic. The accents are placed in such a way that the “picture” comes to the foreground, and convenience – to the background.
3. Mixed. This approach is designed to ensure both a beautiful design of the website or program, and its comfortable use.
When can form dominate content?
There are a number of cases when design should first of all come to the forefront and draw all the attention to itself. This concerns small sites, promotional products, the main goal of which is to ultimately communicate as much as possible about a new product or service, making the idea popular. The “cover” affects the subconscious, forcing us to remember the information needed by marketers.
However, manipulations with the consumer are not always appropriate, and if the site is aimed at increasing customer loyalty, it is necessary to focus on the functionality of the portal. This means that it is necessary to subtly understand the needs of visitors, to understand their behavioral models. At the same time, the dominant practical side does not exclude the aesthetic side at all: it is possible to achieve a balance, although it is not easy.