OI shows you the revenue you’ve received from your marketing campaign! excluding expenses. If the ROI is positive ! it makes sense to launch another similar campaign! or perhaps an in-person event (which can be easier using an event planning app)! for example! with other influencers.
However! if the ROI is negative ! you need to determine what worked and what didn’t: How much traffic did this campaign generate? How many leads and sales? You can use tools like Rank Tracker to determine how the campaign affected your SEO and online visibility. Optimize each part of the funnel! have an in-depth conversation with an influencer! and launch another campaign.
is ultimately to increase your brand’s sales and conversions. Therefore! it’s essential to determine the connection between sales and your collaboration—this way! you’ll be able to assess the profitability of your marketing efforts.
Conversions
The role of influencers in the buyer’s journey telemarketing data cannot be underestimated ! especially during the consideration stage . For this reason! clearly understanding a specific influencer’s value to your company can be an incredibly powerful tool for making strategic decisions about how and where to represent your brand.
Modern technologies make it possible
to see the entire journey and trace results chile business directory back to an individual influencer! regardless of the consumer’s stage. This means that marketers can now opt for softer metrics! such as overall reach and engagement! to measure the commercial impact of a particular influencer.
In most cases! this impact is measured by the profit and ROI received. But what if you’re not selling products? To measure conversions (the number of downloads! new registered users! sales)! use UTM parameters ! unique coupon codes! dedicated landing pages! and affiliate links . Using a website audit tool can also be helpful.
By tracking conversion rates! you can track traffic social media advertising sources! determine the conversion rate for each influencer campaign! and then estimate your costs.
Additionally! you can directly measure the effectiveness of a campaign by observing the number of new signups or subscriptions. For example! use influencers to promote content formats that initiate registration! such as a newsletter! and then evaluate email list growth as a KPI.
CTR and CPC
Today! consumers are inundated with advertising offers! so multiple touchpoints are often necessary for them to make a purchase. CTR (click-through rate) will help you determine how many people actually clicked on an ad from an authorized advertiser and reached your brand.