Clients to your accounting firm? Already among us! But what can your business learn from it? Would you believe me if i told you that you could learn how to attract more clients to your accounting firm? Probably not! But i’m here to change your mindset and bring success to your business and your life, come on? Let me introduce you to some terms we will be using today: personal brand – personal brand management; leads – potential customers on the internet; conversions – when a visitor is converted into a lead; hot leads – sales opportunities with a high likelihood of fulfillment.
The most popular sporting event on the
Planet is marked by exciting games and unbelievable contests, unbelievable results and a lot of anticipation. What does this have to do with accounting? At first, there was nothing. But when we look at it more critically, we see some interesting parallels between the game of football Benin Email List and your brand. Want to know more? Be with me! The player who wears this jersey is recognized imagine if all the players entered the stadium in white shirts, with no numbers, names or any other kind of identification. Knowing who’s who and rooting for someone would be confusing, wouldn’t it? So let me tell you something.
Your clients might see you that way!
For those who don’t know the benefits of accounting and see it as “taking care of the numbers”, accounting services are all the same, and the name of the office is not very distinctive. And, the situation becomes even more critical when we realize that most companies don’t Executive List know they can solve their problems with accounting. Be honest: do you really think people are going to google “bakery accounting”? It’s much easier to search for a problem/solution, eg “bakery inventory control worksheet”. So, to grab the attention of this client, you need to meet his needs exactly. It’s like a football player on the rise.
