An adaptive logo is a special logo format that looks organic on any medium, regardless of its size. That is, it is not reduced to an unreadable state, but is designed in advance so that on small screens the logo remains in good quality and within the framework of the company’s identity.
Why is it important to make a responsive logo?
Just look around. The world has long since moved into the digital space. And if a brand wants to be closer to its client list of a complete list of unit cell phone numbers it needs to be present in this space.
Firstly, these bulky reminders of the company are not very popular here. The small screen of the smartphone and the desire to quickly get information from the site miss the big logo. But a small and neat one, on the contrary,
speaks of respect for the visitor
Secondly, everyone is on social media these days. And if you’re going to promote yourself there (which is most likely), your logo should look right in the little circle on your company avatar.
Thirdly, the fact that 80% of Internet users use smartphones is not surprising. But compact watches from Apple and Android are gaining popularity. Can you imagine how inconvenient a standard logo is for such a screen? So look to the future and make an adaptive logo right away.
How to create a responsive logo?
What we are about to say is important for both the designer and the customer to understand, so that there are no unpleasant situations later.
- Simplify the design. Throw away unnecessary texts and details. A simple and clear logo that conveys the values and promises of the brand will look appropriate on any site sms marketing for the insurance sector: an effective guide load quickly and will be aesthetically pleasing. And all these subtleties in the drawing will not be visible when reduced and will only spoil the miniature logo.
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From word to letter. This option is suitable if the company has been on the market for a long time.
- Everyone knows its text logo and logo with a subscript. To be adaptive, such a logo is shortened to one letter, leaving its color and font design. As an example, the beautiful letter G in Google adaptive.
- Horizontal or vertical. You can create a logo where the graphic element and text block will change depending on the format. In certain cases, the drawing will be located above the company name, in others, it will be placed on the side.
How to use a responsive logo?
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Well, of course, you won’t make the logo yourself. A designer will make it for you, but you will use it. And you need to use it wisely. For this guatemala lists the designer will develop a corporate style guide (guideline), which will contain detailed rules for using the logo and different logo formats for different media. Open it every time you want to use the logo somewhere, and you will be happy.