A subject line should compel a subscriber to open the email

A subject line should compel a subscriber to open the email. You have to choose your words wisely. Especially since space is limit. Most subject lines are about 50 characters. So your word selection is crucial. Get familiar with the email clients and devices your subscribers are using so you can optimize your subject line length for them. You can see this information in campaign monitor in the campaign reports section under email client usage.

Here’s an example from our own

Here’s an example from our own newsletter subscribers: Most popular email client report from campaign monitor Since many of our subscribers view newsletters in gmail and on iphones. We optimize our subject line asia email list length for those devices. An ideal length is between 41 characters (portrait view on an iphone) and 70 characters for gmail. Read more about how to determine the best length for your subject line in this post.

Show the love in your valentine’s email

Show the love in your valentine’s email It might seem obvious. But you should mention the holiday in your subject line. Or use words that are associat with it. You’ll notice most of the subject lines above use the phrase valentines day or words Executive List that coincide with the holiday. Like love. Sweet. Or romance. Or. For those last-minute planners. Phrases like last day. Not too late. Last-minute valentine’s gifts. Or there’s still time will compel readers to open.