Marketing with a cause. Helping AUTISM
I’ve been wanting to write about it for days. Many days. But thanks to a conversation with Alberto. General Director of the Madrid Autism Federation , I ended up deciding to look for that time that I don’t have, that “we never have.” This is like everything, for important things we must always find time that, on many occasions. Therefore, we have to sacrifice time that we spend on banal things, to invest it in what really contributes to others and to ourselves.
But what is autism
Autism is one of many disorders, better known as autism spectrum disorders (ASD) . In this case it is a complex neurobiological disorder that exists throughout. Therefore, the life of the person who suffers from it. It is characterized by various degrees of disability in communication skills and social abilities. Therefore, but repetitive behaviors are also very characteristic. Symptoms can range from email contact list mild to severe. The mildest of the disorder is the one that many of you have heard about, and it is known as Asperger syndrome.
Marketing spreads messages with a cause, helping to raise awareness
Sometimes we get carried away by the coldness of Marketing. While it is true that many of its practices are mere actions to reach its end. Therefore, which is to sell, we should not focus solely on this premise. That serves only in strategies to sell a product or service. On many occasions, fortunately, Marketing serves to raise awareness, to learn about a disease. Therefore, a social cause or another real Executive List problem and above. All, to carry out actions that help correct errors, improve the human quality of some groups. Therefore, the environment. environmental and those most in need.
