Interactive Videos Fit Into a Marketing Strategy
You now have an overview of the relevance of Content Marketing itself. Interactive Videos Not only in your Marketing plan, but also in the way it integrates various sectors, in a single approach in order to achieve the main objectives of the company. Content is an essential and indispensable piece in building a brand and in general communication with the consumer, whether to attract truly relevant potential customers , or to increase engagement and improve the experience of the target audience.
Interactive Videos Like a Rolling Stone Interactive Music Video
To launch a new Bob Dylan box set, Sony Music email contact list and Eko decided to promote one of his. Biggest hits through an interactive video that had a great impact and went viral . In just one day, the content already had more than 1 million views. Another point to highlight about this production was. The intelligence of the team in including a “guide” during the execution of the video, which was a great. Help so that everyone understood how it worked and could really interact with the film.
The Jungle Book Interactive Video
At the launch of his new film, a live Executive List action, Disney. Along with Wirewax the company that developed. The video offered fans the opportunity to. See up close how this type of filming was done. This action reinforced one of the advantages that we already mentioned of using interactive videos. They allow, by using all available resources, to simplify a concept that could seem a little more complex. In this video we can see the way in which interactive content is aligned with other elements of. The Marketing strategy, such as gamification, very present in this production.