All the B2B SEO Statistics you Need to Set The Bar High in 2023
Looking closely at B2B SEO statistics can help business owners and managers get a better understanding of where to spend their limited marketing time, energy, and financial resources.
We’ll address common questions surrounding SEO for B2B companies as well as share some of our favorite and, we think, most useful B2B SEO statistics to help set you up for a successful and profitable 2023.
What percentage of businesses are B2B
1. The average B2B buyer consumes 3-7 pieces of content before speaking to a salesperson.
2. According to research by DataBox, 81.2 percent of B2B marketing professionals Whatsapp Database and business owners surveyed said that SEO provided better quality leads than pay per-click-marketing (PPC).
3. According to one recent study, 57 percent of B2B respondents cited the lack of a dedicated SEO manager as their biggest obstacle to successful content marketing. That same number of respondents said that getting better at SEO was a primary goal for 2023.
4. Make sure that your marketing pages are optimized for mobile devices. 52.2 percent of all website traffic came from mobile devices in 2022, and that number is expected to grow.
Mobile interactions drive over 40 percent of revenue for B2B brands. Need another incentive to update your website to be more mobile-friendly? According to BCG, mobile accessibility can accelerate the time to purchase by about 20 percent.
6. Content is king isn’t an anachronism. According to a study by CMO Council, 87 percent of B2B buyers report that online content has a “major or moderate impact” on the vendor they select for purchase.
7. You’re not alone if you’re missing some critical SEO elements. More than 90 percent of B2B content lacks backlinks, something that’s essential to good SEO results. Do you even know if your content has backlinks? Nearly 50 percent of B2B marketing professionals and managers said that link building was the most difficult part of SEO.
8. Do you have a formal content marketing strategy? According to a study by the Content Marketing Institute, 69 percent of successful content marketers say they have a documented content strategy.
9. Understanding and making good use of your branded content can be very beneficial. According to Demand Metric, 82 percent of people feel positive about a brand after reading the branded company’s content.
10. Are you using videos in your content marketing? Seventy percent of B2B buyers report watching videos throughout their sales journey.
Using SEO to get the best SEO results for your B2B business
We understand that good SEO practices can be confusing, not to mention that they are ever-changing.
Effective content marketing means more than just writing quality articles, although that’s a good part of it.
To maximize your return with your content marketing, you need a content partner who is up-to-date on best SEO practices and who can deliver you content that’s not only well-written but well-optimized also.
In addition, you can partner with one of the platform’s content managers to make sure that Executive List all of your posts are well-optimized and support your brand